Cox Target Media's Shows Off Introz For Your Car; New `Boxed Media' Puts Advertisers In Driver's Seat

Business Wire, Oct 31, 2000

Business Editors & Automotive Writers

NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on

Business Wire's Home Page at www.businesswire.com

LAS VEGAS--(AutomotiveWire)--Oct. 31, 2000

Meeting the goal of connecting advertisers to the right audience, Cox Target Media (CTM) unveiled Introz(SM) For Your Car, during the annual Automotive Aftermarket Products Expos in Las Vegas.

Introz, a new, unique, effective "boxed media(SM)", offers advertisers reach in the strong automotive product category. Introz provides advertisers a great opportunity to expand their core consumer base through various distribution options combined with cooperative pricing solutions.

"Introz is a new, fun medium that connects very specific brands directly into the hands of consumers most likely to use them again and again. From the sales perspective, we've provided another way for our clients to send unique messages to very targeted audiences," noted Woody Helfand, vice president of sales for Cox Target Media. "We are extremely excited to add this to our media line-up as we continue to develop effective ways to satisfy the needs of our clientele."

Distinguished by upscale packaging, Introz For Your Car is designed to place automotive products or services in front of targeted consumers.

"Introz is more than just a neat a box of cool samples," said Ray Hoeniesen, automotive category manager for Introz. "It's a new medium targeted at the automotive aftermarket to stimulate interaction between advertisers promoting products or services and those consumers most likely to try them."

Introz For Your Car is content specific to the niche market, providing advertisers a consistent media that delivers. Additional niche categories are being developed using CTM's expertise and vast knowledge in market segment research and successfully linking advertisers to their targeted audiences.

Introz is delivered in a variety of ways:

-- Mailing to a highly targeted profile list. CTM can reach exactly who the
advertiser wants and where - in their homes.

-- Internet fulfillment reaches consumers who opt to receive Introz through
creative online registration.

-- Alternative channels take advantage of selective, on-site distribution
either at retail locations or special event venues.

"Unique, non-traditional distribution methods used to put Introz in the hands of the decision-making consumer is another of the many innovations CTM is making to develop and refine creative, targeted media solutions and services," noted Hoeniesen.

In the competitive and consolidated automotive aftermarket Introz can provide the best reach and circulation scope within the advertiser's niche market.

For more information on how Introz For Your Car brings together advertisers and unique audiences through innovative distribution options call 1-877-TARGET2 (1-877-827-4382).

ABOUT COX TARGET MEDIA

Cox Target Media (CTM) is America's leading direct mail marketing company. Headquartered in Largo, Fla., CTM is a subsidiary of Atlanta-based Cox Enterprises, Inc. Introz joins Cox Target Media's other industry leading products including Val-Pak, the nation's leader in local cooperative direct mail; Carol Wright, the nation's leading cooperative advertising envelope; CyberValuz.com, the informative guide features ads and directs shoppers through today's vast Internet marketplace and Valpak.com, a Web coupon service site, enabling consumers to browse and selectively print discount offers in their own markets or in travel destination sites.

Note: A Photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.103100/bb14