Business Services Industry
AT&T@Home Showcases "Hands-On" Broadband Internet Exhibit At Woodfield Mall, Oct 6 - 8, 2000
Business Wire, Oct 4, 2000
Business Editors/Newspaper, TV, Radio and Technology Writers
CHICAGO--(BUSINESS WIRE)--Oct. 4, 2000
Co-Sponsors Excite@Home and Cisco Systems Present Interactive
Computers, Whirlpool Futuristic Refrigerator,
Internet Seminars, "Who Wants To Be A Millionaire" Games,
Prizes and Much More!
Chicagoland residents will have the opportunity to experience first-hand how high speed Internet access over cable - with speeds substantially faster than traditional Internet access -- can revolutionize their world at AT&T@Home Broadband Internet Home Tour at Woodfield Mall, Friday, October 6 through Sunday, October 8. The hands-on exhibit boasts state-of-the-art computers, interactive games and leading computer experts.
Co-sponsored by Excite@Home and Cisco Systems, the mall tour will provide consumers with information on how to build their own Web pages and offer training on how to master the Internet. The weekend activities will include four (4) kiosks with 16 demonstration sites fully equipped with high speed Internet accessible computers, children's activities, on-site experts to answer questions and Whirlpool's computer-equipped Internet home refrigerator that keeps an inventory on food by scanning bar codes and automatically places restocking orders over the Internet to the supermarket.
Consumers can register to win a vacation in picturesque Aruba. Additionally, they can win prizes during the day by playing on-site games including, karaoke, Who Wants To Be A Millionaire, and more.
Internet experts will present seminars on various topics including:
"Kids on the Net": Help your children get the most from the
Internet. Learn about educational Web sites, using the Internet
effectively for research and school projects, parental control
software, and guiding your child's online experience.
"Intertainment - Having Fun on the Net": The Web is not just a
place to collect information anymore. Enjoy video on demand,
digital commercial free music, live television, radio from all
over the country, live concerts, animation, and more over the Net.
Learn how to download music, send voice and video mail, play
games, enter contests, and download and send photographs.
"Front Page": Learn to build your own personal Web page quickly
and easily with Microsoft's Front Page. This brings Web page
building to a whole new level of professionalism. Participants can
receive a free copy of Front Page for a 45-day trial period.
Building on the success of its 1998 and 1999 tour, this traveling exposition visits 40 cities over a 20-week period through the fall of 2000. "The mall environment has proven to be a great venue to showcase the power and speed of broadband Internet access," said Byron Smith, executive vice president and chief marketing officer, consumer broadband services for Excite@Home. "We believe that seeing is believing so we are thrilled to bring this demonstration to one of Chicago's most popular malls. The Broadband Internet Home Tour will allow families to see how their lives can be enhanced through broadband Internet access, and how quickly and easily broadband allows them to shop, plan vacations, check movie times, research homework assignments and perform many other activities."
"We're very excited about having the Internet Home Tour come to the Chicagoland area for a second year," said Bob Krahman, Director of @Home Marketing for AT&T Broadband in the Greater Chicago Market. "Holding this event at Woodfield Mall allows us to expose even more consumers to the power of the Internet delivered over Broadband."
Excite@Home and Cisco Systems are spearheading the Broadband Internet Home Tour to create awareness of the enormous capabilities of Internet access over broadband. Broadband functionality allows users to experience the Internet like never before at blazing speeds. Visit the site at www.broadband.home.com.
Broadband is critical to delivering value-added Internet services and devices to the home and Cisco is teaming up with technology leaders like Excite@Home and AT&T@Home to help ensure broadband is easily and readily available to consumers nationwide.
About AT&T Broadband
AT&T Broadband is one of the nation's leading providers of video, broadband and data services. AT&T Broadband is a business unit of AT&T that provides cable television entertainment and information programming services to more than 16 million customers across the country. The company also provides a host of advanced video services through AT&T Digital Cable and is actively developing competitive local broadband telephone services. AT&T Broadband is part of AT&T Corp. (NYSE:T), the world's leader in telecommunications services and technology.
About Excite@Home
Excite@Home (Nasdaq: ATHM) is the leader in broadband, offering residential and commercial broadband services, with a global footprint of 105(a) million homes under long-term cable and DSL contract. Excite@Home offers consumers broadband services over cable-modem, DSL and other last-mile connections and businesses high-speed commercial services. Excite@Home has over 30(a) million cable franchise homes under contract outside of North America and localized versions of the Excite service in 10 leading international markets.
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