Scott Schiller Named Sr. Vice President, Strategic Partnership Marketing, Walt Disney Internet Group

Business Wire, Oct 5, 2000

Business Editors, Internet/On-Line Writers

NEW YORK--(BUSINESS WIRE)--October 5, 2000

Scott Schiller has been named senior vice president, strategic partnership marketing, for Walt Disney Internet Group (NYSE:DIG), and will oversee a group dedicated exclusively to developing and executing partnership strategies for Walt Disney Internet Group's largest advertising and marketing partners. Schiller had been senior vice president of advertising sales and sponsorships for Walt Disney Internet Group's branded sales division.

"With his extensive media and marketing background, having worked with our largest clients, Scott is ideally suited to head up this initiative," said Mort Marcus, executive vice president, sales and development, Walt Disney Internet Group. "No one has as diverse a collection of media and brands as The Walt Disney Company, and this group will be charged with leveraging those assets for our partners and adding value at every corner."

Prior to this new role, Schiller led all advertising and e-commerce sponsorship efforts for The Walt Disney Company's branded Web properties: ABC.com, ABCNEWS.com, Disney.com, ESPN.com and Family.com, as well as its entertainment properties such as Mr. Showbiz and Wall of Sound. He joined Disney as vice president, advertising and sponsorship sales for Disney Online.

The strategic partnership marketing unit will enable Walt Disney Internet Group clients to fully exploit not only the resources of Walt Disney Internet Group, but the unique assets of arguably the strongest brands in entertainment - Disney, ABC and ESPN - regardless of the platform.

The sales and marketing professionals who will comprise the strategic partnership marketing group will seek to enhance the depth of current advertisers within Walt Disney Internet Group's network of sites, leverage their largest partners to create unique sponsorship and content alliances, and work closely with the media sales organizations of ABC, ESPN and Walt Disney Internet Group to enable their respective customers to take advantage of Walt Disney Internet Group's resources.

Walt Disney Internet Group manages some of the Internet's most popular Web sites, including ABC.com, ABCNEWS.com, ABCSports.com, Disney.com, Disneystore.com, DisneyTravel.com, ESPN.com, Family.com, GO.com, Movies.com, Mr. Showbiz, NASCAR Online, NBA.com, NFL.com and Soccernet. The Internet Group also includes The Walt Disney Company's direct marketing business. Steve Bornstein is chairman of Walt Disney Internet Group, which is headquartered in North Hollywood, Calif., with operations in Sunnyvale, Calif.; Seattle; New York; Bristol, Conn.; and London. For more information, visit our web site at www.dig.com (http://www.dig.com).