NetRadio Announces Arrangement with Playboy.com to Allow Its Users to More Easily Access Streaming Audio Channels

Business Wire, Sept 11, 2000

Business Editors

MINNEAPOLIS--(BUSINESS WIRE)--Sept. 11, 2000

NetRadio Corporation (Nasdaq:NETR), a media company that is the leading online distributor of originally programmed audio entertainment through its Web site www.netradio.com, today announced an arrangement with Playboy.com, under which Playboy.com will provide a link on its Web site to an online player that will highlight 10 NetRadio streaming audio channels.

Ranging from Vintage Rock to Cafe Jazz and a special alternative music channel, the link on the Playboy site will allow users to easily access NetRadio.com's streaming audio channels around the clock. This opportunity takes further advantage of NetRadio's deep and rich audio entertainment while encouraging Playboy.com visitors to stay connected for longer periods of time. The NetRadio.com site is currently one of the "stickiest" on the Web, with user times on the site averaging 90 minutes in length.

"This arrangement with Playboy.com marks another in a series of our distribution strategies including those recently announced with Microsoft's WebTV, the Road Runner Cable Network and AudioBasket," said Ed Tomechko, CEO of NetRadio.com. "Our extensive selection of originally programmed audio entertainment provides expanded opportunities for sites looking to enhance their user's experience."

Playboy.com will be one of many Web sites that will launch a sweepstakes for NetRadio.com mid-August through mid-September, which will also be promoted on the Yahoo, MSN, Shockwave, Entertaindom, and Road Runner Web sites. The sweepstakes winner, to be announced in late September, will receive a trip to Los Angeles to see Santana perform at the Hollywood Bowl on October 14th.

"NetRadio has proven its ability to attract and retain listeners, and this sponsorship will enable us to extend their product offerings to our audience," said Jeffrey Kimmel, Vice President, Advertising Sales, Playboy.com.

About NetRadio.com:

NetRadio Corporation is a media company that is the leading online distributor of originally programmed audio entertainment. Through its premier Website, NetRadio.com, the company leverages the attributes of traditional radio, publishing and direct marketing with the connectivity and interactivity of the Internet.

Approximately 2.5 million unique listeners visit several times per month to enjoy NetRadio.com's more than 100 channels of music and information on demand, 24 hours a day, seven days a week.

The site connects with music enthusiasts through 15 interactive music communities ranging from Jazz, Modern Rock and New Age to Vintage Rock, Country and Classical. With NetRadio.com's On-Screen Player, listeners can see the title and artist of every song as it plays. Users can simply click at any time to seamlessly purchase what they're hearing from an inventory of more than 250,000 music titles and 1 million sound samples at Netradio.com's on-line music store.

Through its more than 100 channels of music and information, NetRadio.com provides its advertising and marketing partners with the ability to reach focused segments of users defined by specific demographic and lifestyle characteristics. In addition, NetRadio.com allows advertisers to utilize the combined strength of audio messaging with banner advertising, closing the loop between message and action.

NetRadio Corporation is headquartered in Minneapolis, Minnesota. NetRadio.com is a registered trademark of NetRadio Corporation. For more information about NetRadio.com call 952-259-6700 or visit www.netradio.com.