Eight of the Top 10 Mortgage Web Sites Use LivePerson's eCRM Technology

Business Wire,  Sept 12, 2000  

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Business Editors, High Tech Writers

NEW YORK--(BUSINESS WIRE)--Sept. 12, 2000

LivePerson Continues Leadership Position

in Financial Services Industry

LivePerson, Inc. (Nasdaq: LPSN), a leading ASP provider of technology that enables real-time sales and customer service interaction over the Internet, delivers its electronic customer-relationship management (eCRM) products to eight of the top ten mortgage companies, as listed in Gomez Advisors' Fall 2000 rankings.

According to Jupiter Communications, the state of online customer service is worsening, as many e-businesses remain focused on attracting new customers, rather than servicing existing clients. In a recent survey, Jupiter found that online consumers ranked financial services high among vertical sites needing live customer service, with respondents specifically noting mortgage, loan and mutual fund sites, and with online trading sites following close behind.

"With customer service a critical application for financial services companies, the use of LivePerson's solutions among the top mortgage sites further demonstrates LivePerson's leadership in the eCRM space," said Robert LoCascio, CEO of LivePerson. "LivePerson is committed to providing the best quality online customer service solutions, especially to high-touch industries, such as mortgage companies."

LivePerson's online mortgage clients included in the Gomez rankings were LoanWorks, E-Loan, LoansDirect, Infoloan.com, Quicken Loans, Mortgage.com, Countrywide Home Loans and MortgageIT.com. Currently, LivePerson has 35 mortgage companies utilizing products like LivePerson Chat, the company's flagship product that helps online companies provide true customer service to customers in real-time.

"In the mortgage industry, customers have critical issues that need to be addressed in a timely manner," said Leonard Steigman, director of retail sales for MortgageIT.com. "LivePerson has developed an easy solution that enables us to answer complicated financial questions right at the point of decision."

Well over 100 financial services companies, including banks, brokerage firms, insurance companies and mortgage companies, use LivePerson's eCRM solutions.

About LivePerson

LivePerson ( www.liveperson.com ) is a leading application service provider (ASP) of technology that facilitates real-time sales and customer service for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users in real-time, thereby enhancing the online shopping experience. The service offers clients the opportunity to increase sales, lower customer service costs and increase their responsiveness to customer needs. LivePerson currently has over 800 signed clients.

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