ADVISORY/ASPs are About Economies of Skills, Not Just Economies of Scale; Cisco Vice President to Host ASP Summit/N+I Atlanta Keynote on the Trends Shaping the ASP Market

Business Wire, Sept 13, 2000

News/Assignment Editors

ADVISORY...for Wednesday (Sept. 27)

NetWorld Interop Atlanta 2000

SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 13, 2000

Cisco Systems, Inc. (Nasdaq:CSCO), the worldwide leader in networking for the Internet, will deliver a keynote at the upcoming Networld Interop 2000's ASP Summit conference in Atlanta, GA, on September 27 at 11:45am ET. Eugene Lee, vice president of marketing for the Cisco Internet Communications Software Group (ICSG) will talk about how the Application Service Provider (ASP) phenomenon is more about economies of skills than economies of scale and how each piece of the ASP ecosystem should focus on its core competency.

Mr. Lee during his keynote: "ASPs: Economies of Skills, not Economies of Scale," will debate that as the ASP market explodes, it is no longer a matter of what companies deliver, but how well they deliver it. He will address critical market drivers and technology-enablers that are shaping the direction of the ASP market and discuss the emerging business models, best practices and latest technologies that are empowering ASPs and Application Infrastructure Providers (AIPs) to deliver a quality end user experience.

         WHO: Eugene Lee, Vice President of Marketing, Cisco Internet
              Communications Software Group

         WHAT: Networld   Interop, ASP Summit Keynote: "ASPs:
               Economies of Skills, not Economies of Scale"

         WHEN: Wednesday, September 27, 2000
               11:45 a.m. EDT

         WHERE: Keynote Auditorium
                Congress Center, Atlanta, GA

About Cisco Systems

Cisco Systems, Inc. (Nasdaq:CSCO) is the worldwide leader in networking for the Internet. News and information are available at http://www.cisco.com.

Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.