Imation and Aprimo Join Forces To Bring Enterprise Marketing Management to Global 2000

Business Wire, Sept 13, 2000

Business Editors

OAKDALE, Minn. & INDIANAPOLIS--(BUSINESS WIRE)--Sept. 13, 2000

Imation Corp. (NYSE:IMN), Color Technologies division and Aprimo, Inc., the fastest growing provider of Internet-based marketing management solutions, today announced a joint marketing agreement aimed at delivering the most comprehensive range of consulting and technology solutions for marketing organizations around the world.

Imation will recommend and integrate Aprimo(TM) Marketing - a comprehensive marketing management platform that facilitates strategic decision making and empowers integrated campaign and program management - as part of Imation Color Technologies professional services offerings. Imation provides technology consulting services to organizations in the disciplines of marketing, branding and marketing communications. Imation clients include Monsanto, Avon Products, Proctor & Gamble, and Allegiance Health Care.

"Marketing is the last corporate discipline to fully utilize systems automation, and as a result millions of dollars are being wasted in intellectual capital and resources," says Lee Stocking, director of marketing for Imation Color Technology services. "With Aprimo Marketing, marketing organizations finally can harness their knowledge base and have a complete view of all marketing activities throughout the organization."

Aprimo Marketing adds to Imation's capability to help a company's marketing, branding and marketing communications functions get to market faster, more efficiently and with greater consistency. The capability extends Imation's expertise in the graphics arts and creative areas of the marketing department, which are closely linked with corporate marketing communications via the use of Imation's industry-standard Matchprint(TM) proofing systems and Imation media asset management.

"We are pleased to be joining forces with Imation - a forward-thinking company with expertise in marketing consulting services," said Bill Godfrey, president and CEO of Aprimo. "By approaching marketing organizations as a team, Aprimo and Imation are able to provide marketers the guidance and technology necessary to deliver industry-leading campaigns that are both strategic and cost effective."

About Imation Corp.

A global technology company, Imation Corp. supplies a variety of products and services worldwide, specializing in data storage and information management, color management and imaging solutions. In 1999, the company reported revenues of $1.4 billion from continuing operations. As of June 30, 2000, the company employed approximately 4,700 people worldwide. Additional information about Imation is available on the company's Web site at http://www.imation.com, or by calling Imation toll-free at 1-888-466-3456. To receive recent earnings news releases, corporate information and related shareholder services, call Imation's toll-free shareholder information line at 1-888-IMN-NYSE (1-888-466-6973).

About Aprimo

Aprimo, Incorporated develops solutions that help marketers manage the business of marketing. Aprimo(TM) Marketing, a web-based marketing management solution, facilitates strategic decision-making, empowers integrated campaign and program management, and enables fact-based performance analysis. Aprimo Marketing is delivering value to many customers across a number of industries, including Agilent, Burger King, Compaq, Ernst & Young, Tektronix and PricewaterhouseCoopers. Aprimo is headquartered in Indianapolis, and has offices in Atlanta, Boston, Chicago, Dallas, Denver, Grand Rapids, Mich., Minneapolis, New York, Philadelphia, Phoenix, San Francisco, Seattle, London (U.K) and Paris. For more information, please visit our web site at http://www.aprimo.com.

Imation, Matchprint, Rainbow and Verifi are trademarks of Imation Corp. All other trademarks are the property of their respective owners.