What's the Value of the Oldest Brand in American Banking? Chase and J.P. Morgan are About to Find Out

Business Wire, Sept 14, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Sept. 14, 2000

(...but will they like the answer?)

Branch offices and impressive headquarters aside, the real value of financial services companies resides in their brands, note brand value management experts at Interbrand - and now Chase is putting its own brand - along with more than $30 billion in stock - on the line in a bet that it can gain the value of the J.P Morgan brand without losing the value of its own.

David Martin, Executive Director of Client Services, and Debby Goldberg, U.S. Director of Marketing, for Interbrand, the world's leading branding consultancy, can address:

- Why Chase and J.P. Morgan have so much at risk, in branding terms

- and what steps they need to take to maintain the value of their

combined brand (and operating name).

- What does the spate of financial institution mergers mean to consumers? And
to customer loyalty?

- Why branding of financial services companies is different from consumer
products or automobiles - and what lessons financial services marketers can
borrow from them.

Interbrand experts can also talk about:

- How to create and maintain brand value. - When it makes sense to merge two existing brands or create a new

one. - How to rescue a failing brand.

Interbrand (www.interbrand.com) is a truly unique organization, combining the rigorous strategy and analysis of a management consulting practice with the entrepreneurial and creative spirit of branding and design. The company offers a comprehensive array of consulting services that guide clients in the creation, enhancement, maintenance and valuation of their most valuable asset -- their brands. Founded in 1974, Interbrand has offices in 24 cities around the globe and clients from among the most respected businesses in both the traditional and new economies.

For more information or for a copy of the survey rankings, please contact:

Lisa Marsala, Interbrand

212-798-7646 or lmarsala@interbrandny.com

Joanne Lessner, Miller DeMartine Group

212-222-7436 or jlessner@mdgpr.com