IDG Launches Industry Standard in Norway; New Publication Provides Integrated Content Through Its Website and Seminar Series

Business Wire, Sept 15, 2000

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--Sept. 15, 2000

International Data Group (IDG), the world's leading IT media and information services company, today announced the launch of Business Standard, Norway's first monthly business magazine focusing on the Internet economy. Business Standard is the Norwegian sister publication of The Industry Standard, IDG's award-winning news magazine for the internet economy.

Business Standard provides integrated content through its related print publication, website and seminars. The Web-based publication (www.business-standard.no) launched in conjunction with the September print issue and offers news, reference material and services for anyone interested in and affected by e-business developments. Business Standard will also be launching seminars for Norwegian e-business professionals, the first of which will be held in Oslo, November 21, 2000.

Targeted at business decision-makers, Internet strategists, and industry influencers, Business Standard features useful coverage of the people, companies and business models that are forming the Internet economy as well as the new IT solutions that are making this possible. The publication includes news, in-depth articles and case studies tailored to the Norwegian market by an editorial staff consisting of the best e-commerce experts in the country. Business Standard's seasoned editorial team is led by editor-in-chief Arne Uppheim, previously editor-in-chief of PC World Norge, Norway's largest and most successful computer publication; and editor Per Martin Fosmark, formerly a senior consultant at Cap Gemini.

"When we founded The Industry Standard magazine in the United States more than two years ago, our vision was to create a company that would inform and inspire a global community of business leaders with the highest-quality information and services available anywhere. With the launch of the Business Standard in Norway, I am excited to see that dream come closer to reality," said John Battelle, chairman, president and CEO of The Standard.

Distribution is primarily based on controlled, qualified distribution to selected target groups. Total circulation is 30,000. For more information, please contact editor Per Martin Fosmark at fosmark@idg.no

About The Standard

Headquartered in San Francisco and located on the Web at www.thestandard.com, The Standard is the essential source for intelligence on the Internet Economy. Through The Industry Standard, its weekly newsmagazine; TheStandard.com, its daily news outlet and business intelligence portal; its conferences and events; and its online newsletter, research, recruiting and marketing-making offerings, The Standard provides a new breed of business leaders with the information and resources they need to succeed in the Internet Economy. The Standard has offices in New York, Washington, D.C., and London, and is owned by Industry Standard Communications Inc., which is majority-owned by International Data Group (IDG).

About International Data Group

Headquartered in Boston, International Data Group (IDG) informs more than 100 million people worldwide about information technology, more than any other company in the world. With annual revenues of $2.56 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 300 newspapers and magazines and 4,000 book titles in 80 countries, led by the Computerworld/ InfoWorld, Macworld, Network World, PC World, CIO, Channel World and For Dummies(R) global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 270 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.