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CDKnet Joins Raval Media Group in the Production of a Cutting-Edge Sales Tool for Cessna Aircraft Company

Business Wire, Sept 20, 2000

Business Editors/Technology Writers

NEW YORK--(BUSINESS WIRE)--Sept. 20, 2000

CDKnet, LLC, a leading Internet entertainment technology company and subsidiary of CDKnet.com, Inc. (OTCBB:CDXK) and Raval Media Group, a Los Angeles based multimedia production and marketing company, announced today the completion of a state-of-the-art marketing tool (an interactive mini CD-ROM), for the Cessna Aircraft Company, supporting sales efforts for Cessna's Citation X business aircraft.

The mini CD-ROM, produced by Raval Media Group, utilizes CDKnet 2.0 technology. This proprietary technology incorporates full-screen, full-motion video with CD-quality sound. The Citation X Experience "mini-ROM" showcases the aircraft's world-class comfort and 21st Century performance. Tom Zwemke, Director of Communication Programs for Cessna Aircraft Company, said, "To showcase the Citation X as cutting-edge technology, you need a marketing tool that is cutting-edge itself. And, the mini-ROM does just that with incredible visuals and breathtaking music that captures the essence of the Citation X."

The Citation X, the world's fastest business aircraft, was awarded the world-famed Collier Trophy for aeronautical achievement. Cessna Aircraft Company is a subsidiary of Textron, Inc. (NYSE:TXT), an $11.6 billion, global, multi-industry company with market-leading businesses in Aircraft, Automotive, Industrial and Finance.

The mini CD-ROM is an exciting sales tool for Cessna, integrating links to the Cessna Citation X Web site (http://www.citationx.cessna.com) and e-mail.

Barbara Valentine, President of Raval Media, states that "using CDK's technology of full-screen, full motion capabilities, with CD-quality music, allows the viewer to experience the product in its fullest dimension -- a real advantage when showcasing a product as majestic as the Citation X. It exemplifies how CDK technology can be applied to highlight corporate strategies as well as entertainment-focused projects."

About CDKnet, LLC

CDKnet, LLC is a leading Internet entertainment technology company and provider of proprietary convergence technology that links audio, video and the Web. CDKnet product applications include corporate multimedia promotions, commercial music and video CDs, as well as MixFactory(TM) -- the only site where consumers can mix CD-quality music with full-motion video to create their own customized multimedia CDs. Additional information can be found on the Internet at http://www.cdknet.com.

COPYRIGHT 2000 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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