Entrepreneur.com Gets Down to Business with Kana; Leading Small-Business Site Uses Kana Connect to Build Targeted Marketing Campaigns

Business Wire, Sept 20, 2000

Business Editors/High Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Sept. 20, 2000

Kana Communications, Inc. (Nasdaq:KANA), a leading provider of enterprise relationship management (eRM) solutions, announced today that it is providing permission-based targeted electronic direct marketing (EDM) campaign capabilities to Entrepreneur.com, one of the largest and most popular small-business sites on the Internet. Since July 1992, Entrepreneur.com has been providing quality information, tools and services to help entrepreneurs fulfill their dreams of building successful businesses. The company is using Kana Connect to implement its EDM campaigns and is also taking advantage of Kana's application service provider (ASP) model, Kana Online.

"At Entrepreneur.com our goal is to build an online community where business owners access actionable information, expert answers and comprehensive services to solve their business challenges," said Susan Stone Russell, Vice President of Marketing. "A key benefit of membership at Entrepreneur.com is our extremely popular newsletter program, which allows us to regularly connect with and serve our audience."

Kana Connect enables e-businesses to engage their customers in relevant conversations, deliver individually targeted messages and drive customers to their sites. The solution enables businesses to target their audiences based on a variety of criteria, sending different trial messages to various audiences so the results can be compared. Kana Connect also tracks all campaign information for recipients, including whether they open the message, use the links or make purchases. Thus, the most valuable customers are identified easily.

"We certainly understand the mission of Entrepreneur.com, because Kana once was a small operation, and we haven't forgotten our roots," said David Fowler, senior vice president, worldwide marketing at Kana. "That's why all our solutions are Web-architected for optimum performance, all our solutions fit together to create a complete package, and everything is scalable to grow with each company."

About Entrepreneur.com

Entrepreneur.com is one of the largest and most popular small-business Web sites on the Internet. It provides business owners with practical information they can immediately put into use, expert advice and answers from recognized business consultants, and a wide range of services specifically designed to solve the challenges of starting, running or growing a successful business. Its 30,000 pages of relevant content, a proprietary small-business search engine, and suite of online tools tailored to the needs of business owners are unique among business Web sites. Entrepreneur.com currently receives more than three million page views each month.

A subsidiary of Entrepreneur Media, Inc., Entrepreneur.com is the exclusive licensee for online content of Entrepreneur Media, Inc. properties, including Entrepreneur, Entrepreneur's Start-Ups, Entrepreneur International, Entrepreneur de Mexico and Entrepreneur Japan. Entrepreneur.com has a dedicated editorial team with more than 20 years of experience covering the challenges and answering the questions small-business owners face each day.

The companies are located at 2445 McCabe Way, Irvine, CA 92614 and can be found on the Web at www.Entrepreneur.com.

About Kana Communications Inc.

Kana Communications, Inc. (Nasdaq:KANA), a leading provider of web-architected enterprise relationship management solutions, delivers a broad range of world-class, integrated e-business and interaction applications with a modular and scalable platform for both Internet and Global 2000 companies. Kana solutions deliver personal portals that offer customers, partners and the enterprise a global view of their communications and relationships. This global view includes managing the full set of communications channels such as e-mail, Web, chat, instant message, VOIP, phone and person-to-person, as well as e-business and communications applications to integrate the marketing, sales and service functions. This full-service suite enables e-businesses to compete and succeed in today's customer-driven economy. For more information about the solutions found in more than 700 companies, including 8 of the 10 most trafficked Web sites, please visit Kana at http://www.kana.com.

Kana Communications, Kana and the Kana logo are trademarks of Kana Communications, Inc. All other company and product names may be trademarks of their respective owners.

Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995: Information in this release that involves Kana's expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements that involve risks and uncertainties. These statements include statements about Kana's strategies in the marketplace, its market position and its relationship with customers. All forward-looking statements included in this release are based upon information available to Kana as of the date of the release, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful integration of Silknet, competition, increased competition due to Kana's expanded product offering, risks associated with the evolving and varying demand for customer communication software, our ability to expand our operations, the successful integration BEI and NetDialog, acceptance of email and the Internet as a communications medium, litigation over property rights, and general economic factors. These and other factors are risks associated with our business that may affect our operating results are discussed in the Company's filings with the Securities and Exchange Commission ("SEC") including our registration statements on Form S-4 and S-1, Annual Report on Form 10-K and quarterly reports on Form 10-Q.