Leo Burnett Standardizes On the eRoom Digital Workplace for Account Management Collaboration and Client Engagement

Business Wire, Sept 20, 2000

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 20, 2000

More Efficient Communications Lead to Higher Levels of

Productivity and Improved Business Processes for Account Teams

eRoom Technology, Inc., a leading provider of digital workplaces for the extended enterprise, announced today that Leo Burnett NorthStar, a division of Leo Burnett USA, has standardized on the eRoom(R) digital workplace solution for their collaboration and client engagement needs. Leo Burnett, a leading full-service advertising and marketing services firm that handles 34 of the world's top 75 brands, is rapidly expanding its use of the eRoom digital workplace due to its ability to enhance account team communications, streamline account management tasks, and improve client engagement. Higher levels of productivity, improved project coordination, and more efficient business processes all contributed to the decision to standardize on the eRoom solution.

"Early in a project's lifecycle, representatives from a wide range of disciplines - client services, creative, media, legal - must be rapidly assembled to collaborate on mission-critical tasks," said Donna Mains, associate director of database management at Leo Burnett NorthStar. "With eRoom, we are able to quickly bring together teams that span multiple disciplines; keep everyone up to speed on critical details while minimizing meeting time, e-mails, and other coordination efforts, and; maintain an ongoing and historical record of critical knowledge relating to account work, including open issues and decisions, task assignments, documents, and team discussions."

For Leo Burnett NorthStar, the more time employees can focus on strategic issues surrounding day-to-day account activities, the more competitive and responsive the organization can be to its clients. The eRoom solution frees up critical resources by reducing time-consuming communication and coordination activities, enabling knowledge workers to focus more of their efforts on the core of their business - delivering high-quality service and advice to clients. Tracking a project's progress, providing up-to-the-minute status reports to clients, and reviewing historical details are greatly simplified and enhanced with the eRoom product.

"Through highly innovative solutions that maximize the collaborative potential of the Web, eRoom is helping organizations focus more of their energy on the competitive opportunities and strategic initiatives that are instrumental to their business success," said Jeffrey Beir, president and chief executive officer for eRoom Technology. "Fulfilling this business need is providing our company with the opportunity to work with a growing number of industry-leading global organizations, like Leo Burnett, as they define their eBusiness initiatives and improve the technology infrastructure that drives their business with eRoom."

About eRoom Technology

eRoom Technology is a leading provider of Internet-based software and services for collaboration among an organization's extended enterprise of employees, customers, suppliers, and other partners. The company's eRoom product provides a digital workplace for electronic business, allowing organizations to quickly assemble a project team wherever people are located and manage the collaborative activities that support their complex and rapidly-changing business projects and processes. Customers use eRoom digital workplaces to help get products to market faster, drive down production costs, enhance customer relationships, and improve the work products that drive their businesses. The eRoom solution is used by more than 350 companies such as 3Com, Arthur Andersen, A.T. Kearney, Bausch & Lomb, Cisco, Compaq, Deloitte Consulting, EDS, Ford Motor Company, GTE, Hewlett-Packard, Ketchum, KPMG, Morgan, Lewis & Bockius, Pfizer, Siemens, and Towers Perrin. More information about eRoom Technology and its product offerings can be found at the company's Web site, www.eroom.com.

About Leo Burnett

Founded in Chicago in 1935 with eight employees and three clients, today Leo Burnett Worldwide, Inc. (www.leoburnett.com) operates a global network of over 282 operating units across 82 markets, including 94 full-service advertising agencies and a variety of specialty marketing services including direct, database and interactive marketing, sales promotion and public relations. Across the globe, the Leo Burnett network currently handles 34 of the world's top 75 brands as ranked by Interbrand, including Coca-Cola, Disney, McDonald's, Marlboro, Heinz and Kellogg.

Leo Burnett is a wholly owned subsidiary of Chicago-based Bcom3 Group, Inc., (www.bcom3group.com) one of the world's largest marketing communications holding companies.

Editors Note: eRoom is a registered trademark of eRoom Technology, Inc. All other product and company names mentioned herein are trademarks of their respective owners.