PriorityFlowers.com Selects Be Free, Inc. for Performance-Based Marketing Program

Business Wire, Sept 21, 2000

Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--September 21, 2000

Leading Internet Florist Aims to Break Traffic Records with

Be Free's Proven Performance Marketing Services

Be Free, Inc. (Nasdaq: BFRE), the leader of performance marketing, today announced that PriorityFlowers.com(TM), a leader in online flowers and gifts, has joined its growing and diverse list of industry-leading performance marketing customers. The PriorityFlowers.com affiliate program provides its affiliate partners with a compelling and rewarding program, including a competitive compensation structure. With PriorityFlowers.com's award-winning customer service and outstanding customer loyalty record, affiliates can be assured that they are providing visitors with the industry's best Internet Florist. Potential affiliates can sign up to begin earning commissions at http://www.priorityflowers.com.

This Be Free-powered affiliate program enables affiliates to place a link to PriorityFlowers.com on their sites, and earn commissions for every sale referred by their links. Be Free is a full-service performance marketing partner, providing the infrastructure for the program, from tracking and reporting to tools and services for channel management. The result is outstanding revenue opportunities for the affiliate sites and increased sales for PriorityFlowers.com -a truly win-win situation.

"The floral business is the seventh largest e-commerce category on the Web and, with growth projected by Forrester Research to exceed $2.5 billion by 2004, it has tremendous market potential," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "By using Be Free's performance marketing services, PriorityFlowers.com is utilizing an additional channel to raise awareness of the site and drive additional sales through affiliate partners."

"Be Free has a proven track record at building, managing and scaling affiliate programs and we are delighted to launch our affiliate program enabled by their best-of-class services," said Marshall Sims, CEO of Priority Flowers, Inc. "This partnership will enable us to grow the PriorityFlowers.com affiliate program more rapidly, and broadly distribute Priority Flowers' exceptional florist services to consumers."

About Performance Marketing

Performance marketing allows online marketers like PriorityFlowers.com to increase sales, drive traffic, generate qualified leads and extend brand reach, all while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budget. Be Free offers the only truly customer-focused approach to performance marketing, producing superior overall results for its customers and enabling cross-promotions and cooperative marketing. In addition, Be Free offers a full-service suite of performance marketing services, from leading-edge and scaleable infrastructure and tracking technology, to reliable reporting and channel management tools, to industry knowledge and value added services.

About Priority Flowers, Inc.

Priority Flowers, Inc. operates PriorityFlowers.com, a leading online Web site in the United States with delivery options that include almost every country in the world. To help customers send the finest flowers available on the Internet, PriorityFlowers.com provides the best combination of customer service, fresh-cut quality flowers, and great pricing. Industry experts agree. PriorityFlowers.com has received recognition from Gomez.com, the Better Business Bureau, and leading search engines. Priority Flowers customers are supported by a credit card guarantee, privacy policy, live agents via Instant Help, and 24-hour service at 1-800-605-7422.

About Be Free, Inc.

Be Free, Inc. (Nasdaq: BFRE) is the leader in performance marketing--the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (NYSE: IBM), America Online, Inc. (NYSE: AOL), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, C|Net (Nasdaq: CNET), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC), Lycos (Nasdaq: LCOS), About.com (Nasdaq: BOUT) and Yahoo!(R) GeoCities (Nasdaq: YHOO). Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://wwwfastapp.befree.com.

Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York, NY and Windsor, UK. For more information, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000.