American Management Association and PrimeLearning.com Form Strategic Alliance; Companies to Collaborate on e-learning Offerings; Share Content and Sales Channels

Business Wire, Sept 25, 2000

Business Editors/Workplace Writers

NEW YORK & STAMFORD, Conn.--(BUSINESS WIRE)--Sept. 25, 2000

The American Management Association (AMA) and PrimeLearning.com(TM) today announced the formation of a strategic alliance.

The collaboration will enable PrimeLearning.com to develop e-learning solutions based on AMA content, while providing AMA with the ability to market PrimeLearning.com's entire suite of e-learning offerings to its corporate members and customers.

The agreement offers PrimeLearning.com customers access to AMA's world-renowned content and expertise in management development subject areas. AMA members and customers will have a wider choice of Internet-based training and learning solutions to purchase through the organization.

AMA is currently leveraging its unique network of thought-leaders to develop a wide range of e-learning products, and plans to release new courses every month.

"In the very near future professionals at all levels will have unprecedented freedom to access all the best training materials directly through AMA," commented Bob Fraulo, AMA senior vice president, Corporate Learning Services. "We are entering into this agreement because PrimeLearning.com excels at applying its unique methodologies to redesigning management training content for e-learning purposes."

The alliance with AMA is the latest in a series that PrimeLearning.com has formed as part of a worldwide strategy to build a library of field-proven e-learning content from leading corporations, authors and publishers.

"AMA is clearly a recognized market leader in the presentation of management development and training content," stated Terry O'Brien, chief executive officer, PrimeLearning.com. "Incorporating outstanding subject matter into our solution will significantly enrich the span and content of e-learning offerings to PrimeLearning.com customers, as well as enable AMA to reach out to a new Internet-based audience."

PrimeLearning.com focuses exclusively on Internet-based corporate training delivery. Its e-learning offerings provide a personalized learning experience for corporate employees that is customized to their organization's unique needs. Each curriculum, between 10 and 30 hours of instruction, is anchored in real-world, job-related situations and made even more relevant through the inclusion of case studies, up-to-the-minute online news feeds, and multiple online resources. One of the major strengths of the Internet-based learning environment is the high degree of interactivity and peer collaboration for the business learner.

For more information about the AMA - PrimeLearning.com alliance please visit http://www.primelearning.com/ama/index.htm. After October 1st, the web address will be ama.primelearning.com/.

About PrimeLearning.com

PrimeLearning.com is one of the fastest-growing corporate e-learning providers, with comprehensive business and professional skills training delivered exclusively over the Internet. Founded in January 1999, PrimeLearning.com has already achieved enormous success with innovative Internet-based learning solutions specifically designed to improve learners' knowledge, skills, and performance in areas such as sales, project management, customer service, leadership, finance, legal compliance, and interpersonal skills. PrimeLearning.com has partnered with other training experts such as Xerox Corporation to develop content with proven bottom-line results. For additional information about the company, contact PrimeLearning.com at 1-800-776-1474 or on the Internet at www.primelearning.com.

About AMA

The American Management Association (AMA) is the world's leading membership-based management development organization. AMA offers a full range of business education and management development programs for individuals and organizations in Europe, the Americas and Asia. More than 700,000 AMA customers and members a year, including 488 out of the Fortune 500 companies, learn superior business skills and best management practices through a variety of seminars, conferences and special events, e-learning courses, assessments and customized learning solutions, publications, on-line resources and through interaction with AMA's faculty of top practitioners.

For additional information please consult AMA's Web site at www.amanet.org.