Novell and Digital Cement Partner to Help Fortune 1000 Companies Reach Fast Growing Small Business Market

Business Wire, Sept 25, 2000

Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--Sept. 25, 2000

Novell Executive Joins a Long List of

Distinguished Digital Cement Board Members

Digital Cement, Inc., the first company to provide corporate marketing portals that help Fortune 1000 companies better target small businesses, today announced a strategic and financial partnership with Novell, the leading provider of Net services. With support from Novell, Digital Cement will continue to grow and develop customizable, online marketing portals that help Fortune 1000 companies build stronger relationships with small business customers. As part of the strategic alliance, Monty Sharma, vice president at Novell, joins a long list of distinguished Digital Cement board members.

Offered through customizable portals that can be implemented in as little as 30 days, Digital Cement gives Fortune 1000 marketers the technology and expertise needed to identify potential customers, build brand consistency and leverage ongoing, predictive marketing information to sell goods and services. By quickly and easily offering small businesses the information they need to succeed, Fortune 1000 companies are able to "digitally cement" loyal and mutually beneficial relationships with their customers immediately.

"Digital Cement's abilities to fit seamlessly into their clients' Web environment and enable these clients to build a branded on-line relationship with their small business customers is consistent with Novell's vision of one Net, in which all types of networks including intranets, the Internet and extranets work together to help build relationships on the Web," said Sharma. "Digital Cement is a key partner in Novell's future ASP initiatives due to their proven ability to provide Fortune 1000 companies with branded marketing portals that provide valuable insight into their individual business objectives and help more effectively up-sell, cross-sell and acquire customers."

As a new member to both the Digital Cement Board of Directors and Board of Advisors, Sharma joins an impressive list of established industry leaders committed to providing Digital Cement with the strategic counsel necessary to establish new client relationships and grow as a company. Advisors include Kathy Biro, CEO Digitas; Frank Girard, CEO Comverse; Frank Caine, CFO Raytheon; Bob Dutkowsky, Former President EMC; John Schram, Former CEO of Simon Schuster Educational Units and Christopher Stone, former SVP Novell, now CEO of Tilion.

"As the race for small business customers becomes more and more critical, Fortune 1000 companies need partners that can help them reach their business and marketing objectives without stripping them of their own brand identity," said David Ceolin, president and CEO of Digital Cement. "Novell's vision and strategic insights into the future of the Web and the expertise of our Board of Advisors ensures both Digital Cement's growth and our commitment to providing Fortune 1000 companies with the one-to-one customer insight needed to predict, prepare for and capitalize on customer growth patterns ahead of the competition."

About Novell

Novell, Inc. (NASDAQ:NOVL), is the leading provider of Net services software that delivers services to secure and power all types of networks-the Internet, intranets and extranets; wired to wireless; corporate and public-across leading operating systems. Novell's Net services software provides the foundation for one Net-a single global network that supports new applications and forms of business. Worldwide channel, consulting, education and technical support programs, along with strategic alliances, combine Novell Net services software with third-party products and services to form complete Net solutions.

For information on Novell's complete range of products and services, contact Novell's Customer Response Center at (888) 321-4CRC (4272), or visit Novell's Web site at www.novell.com. Press may access Novell announcements and company information on the World Wide Web at www.novell.com/pressroom. In addition, detailed comparisons between Novell products and competitive offerings from other vendors are available on the Web at www.novell.com/competitive.> About Digital Cement

Digital Cement Inc. is the world's first provider of business-to-business corporate marketing portals. Digital Cement's turnkey corporate marketing portals fit seamlessly into Fortune 1000 clients' existing Web sites enabling marketers to maintain the primacy of their brand, retain their customers and acquire new customers. Digital Cement provides corporate marketing portals to the world's leading corporations across the financial, business-to-business and technology industries. For more information about Digital Cement, please visit www.digitalcement.com or call 1-800-354-0264.