match21 Announces New Advisory Board Members; Marketing Head of IBM's Websphere Software and Ecocap CEO Appointed to Guide match21's Growth and Strategy

Business Wire, Sept 26, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--Sept. 26, 2000

match21(TM), a New York City-based technology company that turns Web portals into customized digital marketplaces, and hosts PartnerWork(TM), the most advanced business-to-business global marketplace on the Web, today announced the appointment of two new members to its advisory board -- Jocelyne Attal, IBM's Vice President of Marketing, Transformation and Integration Software, and John Henry Clippinger, III, founder and CEO of Ecocap.

"The addition of these leading professionals to our advisory board adds to an already strong group of strategic thinkers," said Daniel Lubetzky, CEO of match21. "Their backgrounds in hardware, software and corporate finance bring a diverse set of skills to the company. Their talents are great assets to strategically growing match21's business."

"match21 enables small businesses to possess the same networking capabilities and reach as large companies," said Mrs. Attal. "The fact that match21's network allows buyers and sellers to negotiate and transact in real time, particularly by combining its Internet offerings with WAP (wireless application protocols) functionalities, assures a more level playing field for small businesses competing with large companies in today's Internet marketplace."

About the Advisory Board Appointees

Jocelyne Attal oversees marketing for IBM's Websphere middleware software, and is also a member of the IBM Corporation Senior Management Group. Previously, Mrs. Attal served as a Vice President of worldwide channel sales and marketing for Software Group Channels. She holds an MBA from Institut Superieur de Gestion, Paris, a Masters in Science from Paris-Jussieu University and a Bachelor of Arts from Harvard University. Mrs. Attal is a Global Leader for Tomorrow Alumni of the World Economic Forum.

John Henry Clippinger, III is the founder and CEO of Ecocap, an Internet product innovation company specializing in personalized wireless applications and emergent social networks and markets. Dr. Clippinger is also a co-founder of Lexeme, an Internet software company for automated knowledge acquisition and natural language understanding.

Previously, he was CEO of Context Media LLC, a knowledge management software and services company, whose clients included Coca Cola, Motorola and AT&T. At Coopers & Lybrand he was Director of Intellectual Capital, and launched one of the first corporate intranets for knowledge management. Dr. Clippinger is a graduate of Yale University, and holds a Ph.D. from the University of Pennsylvania. He is also an Honorary Research Fellow of Harvard University, and the author of 1999's The Biology of Business: Decoding the Natural Laws of Enterprise.

About match21(TM)

match21 is the company that provides Web portals with the back-end technology to transform their communities into online marketplaces, matching buyers and sellers of products and services. By implementing this proprietary technology, portals can become part of match21's global online marketplace, PartnerWork. This larger network is the aggregate of all the portals empowered by the match21 technology. The benefit is a marketplace for buyers and sellers that goes far beyond the limited community of a single portal and provides end-users with the most dynamic way to buy and sell products and services on the Web.