MacAddict.com Expands Its Extensive Macintosh Coverage With an In-Depth Mac OS X Sub-Site

Business Wire, Sept 27, 2000

Business Editors/High-Tech Writers

BRISBANE, Calif.--(BUSINESS WIRE)--Sept. 27, 2000

MacAddict.com, part of Imagine Media's Computing Division has added a Mac OS X section to its already extensive Macintosh online network. This sub-site is dedicated to the Mac OS X Public Beta. Features include news, weekly insights from top editors, FAQs, discussions, software recommendations and a Geek-to-English dictionary. (http://www.macaddict.com/osx/)

Celebrating its fourth year online this month, MacAddict.com has increased its unique visitors by more than 400 percent since its launch in 1996. The site is featured in the self-published Internet Cool Guide, second edition, and is widely recognized as the voice of the Macintosh enthusiast online.

"The majority of our users are early adopters and many have been anticipating Mac OS X for almost a year," says David Reynolds, executive editor for MacAddict.com. "We receive hundreds of letters and emails from our readers asking for tips, advice or insight into the new operating system. We are excited to be able to provide this service for our users."

Emails, letters and phone calls have been pouring in since the sub-site was launched in mid-September. MacAddict.com readers are ecstatic with the addition. One reader writes, "The X Philes site is great. Thanks for compiling the data showing the latest and greatest in the X world. Keep it up!" Another reader simply writes, "Awesome!"

Marcale Wallace, general manager of the Computing Division's online group says, "Adding this sub-site to MacAddict.com is right in line with our history of delivering the most comprehensive up-to-the-minute Macintosh news." He adds, "By creating a sub-site instead of just a few news stories here and there, our users can find the information they need without having to search through articles relating the OS X. We've done the searching for them."

About MacAddict.com

MacAddict.com delivers the most sought after Mac home page on the Internet, complete with all the resources of a full-fledged online network, to the online Mac community. Its 17 affiliate sites are the most respected Mac sites on the Internet. Each site has been chosen for its high editorial standards and its performance in delivering up-to-the-minute, daily Mac information. Affiliate sites include: MacSurfer, The Mac Observer, MacFixIt and earBuzz.com.

About Imagine Media, Inc.

Imagine Media (www.imaginemedia.com) is one of America's fastest-growing publishers of magazines and Web sites. Its success is based on the "passion" strategy: creating products that consumers are truly excited about. It recently merged into the Future Network plc (www.futurenet.com), the media company founded by Imagine's CEO Chris Anderson in 1985. Based in the San Francisco Bay Area, Imagine Media's publications sell in excess of 2.5 million copies per month. Its market-leading titles and Web properties include Maximum PC, Business 2.0, Maximum Linux, digitalFOTO, MacAddict, PC Gamer, PC Accelerator, Total Movie, Total Games, PSM: 100% Independent PlayStation Magazine, Next Generation, Official Sega Dreamcast Magazine, Games Business, and its online networks DailyRadar.com, MacAddict.com and MaximumPC.com.

About The Future Network Plc

Future was founded in the UK in 1985. Today it publishes over 130 magazines worldwide and has extensive online activities attracting the attention of 6.5 million unique visitors and generating over 87 million page views per month. It is the world's fastest growing major publisher; the leading publisher of video games and home computing magazines in the UK, France, Italy, Poland and the US; and ranks as the fourth largest magazine publisher in the UK. Future employs over 1,900 people in offices in Bath, London, San Francisco, New York, Paris, Milan, Munich, Rotterdam and Wroclaw. Future was floated on the London Stock Exchange in June 1999 and has a current market capitalisation of around (pound)1 billion.

Future's Internet activities serve the PC, Mac, Games, Music and Football communities in the US and the UK with fast-growing sites like maximumpc.com, maximumpc.co.uk, dailyradar.com, intermusic.com, and totalfootball.co.uk. Future's Web sites and Web networks provide rich, community and information-based services to people in these and related markets worldwide.

Media resource - download logos and images from: http://www.thefuturenetwork.plc.uk/pressinfo/resources.html