Business Services Industry

AOL In Concert With Barbra Streisand Offers Members Front Row Seat to Farewell Performance

Business Wire, Sept 27, 2000

Business Editors/High-Tech Writers

DULLES, Va. & NEW YORK--(BUSINESS WIRE)--Sept. 27, 2000

Through AOL's Online "Curtain Call" and Other Special

Interactive Content, Streisand Gives Fans Access

Only the Internet Can Provide

America Online, the world's leading interactive services company, is joining forces with music legend Barbra Streisand for a historic online event this Thursday, September 28. Only 12,500 people will have the opportunity to see Streisand's final concert live at Madison Square Garden in NY, but through the power of the Internet, millions of fans around the world will have access to the last five minutes of this superstar's farewell performance (at approximately 10:15 PM/ET) and other special online content.

Available on AOL and AOL Plus (AOL Keyword: Barbra Streisand), members will be able to participate in the star-studded evening from the comfort of their computers and witness a historic moment with one of the greatest voices of all time. AOL's Barbra Streisand area will be available for 30 days, allowing members to relive her last performance again and again. The area will also feature a wealth of other online content for fans, including links to special video footage, celebrity red carpet interviews, fan tributes, photos, and more, provided through a content arrangement with Qwest Digital Media (formerly Slingshot Networks).

"As entertainment on the Internet continues to reach new levels, consumers are the real winners," said Jonathan Sacks, Senior Vice President and General Manager of the AOL Service. "Through the power of the online medium, AOL is offering Ms. Streisand's fans around the globe an incredible opportunity to participate in one of the hottest entertainment events of the decade."

AOL's live event with Streisand caps one of the most extraordinary public performing careers in entertainment history. Rarely performing in public since the mid-60's, Streisand historically has dedicated most of her creative time to her recording career, to her work as a director, producer and actress in motion pictures and recently, to her Barwood Films slate of issue-oriented motion pictures and documentaries for television. Prior to her 1993-94 pair of New Years concerts at the MGM Grand Garden, she has gone nearly three decades without performing for pay in public. Demonstrating the incredible demand for such performances, tickets to Streisand's final concerts, which cost $125-$2,500, sold-out in 20 minutes.

About America Online, Inc.

About America Online, Inc: Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 24 million members, and CompuServe, with more than 2.8 million members; several leading Internet brands including ICQ, AOL Instant Messenger and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; MapQuest.com, the leader in providing online, voice and wireless mapping, directions and destination information solutions to businesses and consumers; AOL Moviefone, the nation's #1 movie listing guide and ticketing service; and Spinner.com and NullSoft's Winamp, leaders in Internet music. Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.

COPYRIGHT 2000 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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