British Airways Selects the Workbrain Employee Relationship Management ASP Solution

Business Wire, Sept 27, 2000

Business/Technology Editors

ATLANTA--(BUSINESS WIRE)--Sept. 27, 2000

Workbrain, Inc., a leading provider of Employee Relationship Management solutions, announced today that British Airways, North America has selected the Workbrain suite of applications to enhance workplace performance and employee loyalty.

"We are proud to add British Airways to our list of blue chip customers," said David Ossip, Workbrain founder and CEO. "By working with British Airways to enhance their workforce dynamics, Workbrain will deliver rapid return on investment while enriching the employee experience."

British Airways will deploy Workbrain Workforce Management, Intelligent Self-Service and Workplace Community, allowing employees secure access to workplace information through any web-enabled device. By using the Workbrain solution, British Airways can service and manage its employees in new and innovative ways, resulting in improved job satisfaction and rapid dissemination of knowledge. Employees can manage work schedules, leave balances, shift trades, vacation and schedule bids, timesheets and incentive rewards, in addition to on-line communication and collaboration.

"We chose the Workbrain solution because of its ability to fulfill employee workplace requirements and further improve operational performance", said Irv Rudowitz, Senior Vice President, British Airways People and Organizational Delivery, Americas. "Through Intelligent Self-Service, the Workbrain solution will enable employees to conduct transactions such as trading shifts, bidding on preferred work and vacation schedules, and managing personal information from anywhere, via any web-enabled device. Furthermore, the flexibility of the Workbrain solution will allow us to rapidly deploy additional services to our employees as the need arises."

"British Airways selection of Workbrain demonstrates our leadership position in providing Employee Relationship Management solutions for large and complex organizations," said David Stein, Vice President of Sales at Workbrain.

About Workbrain, Inc.

Workbrain is a leading provider of e-business and wireless solutions that enable large enterprises to better service, manage, and retain employees. Our solutions create personalized, convenient and innovative ways for employees and enterprises to interact and collaborate. The result is increased organizational speed, workforce performance and employee loyalty. Further information about the company can be found at www.workbrain.com.

About British Airways (NYSE:BAB)

British Airways, based in London, is the largest airline of international passengers in the world and serves over 185 destinations in over 80 countries. In North America, British Airways flies from 24 cities to Great Britain.