Yellow Pages Publisher Uses SynXis Technology to Enhance their Online Product Offering

Business Wire, Sept 28, 2000

Business Editors/Hi-Tech Writers

MCLEAN, Va.--(BUSINESS WIRE)--Sept. 28, 2000

SynXis eDirectory(TM) Gives Publishers the Same Look Without the

Book(TM0

SynXis Corporation, a leading developer of electronic commerce and software solutions, announced today that National Directory Company (NDC), the largest independent publisher of Yellow Pages in the Western United States, has put their Yellow Pages online using SynXis eDirectory(TM) technology.

SynXis eDirectory(TM) is the only digital Yellow Pages application that provides publishers with an instant ability to electronically access and display online the full content of their Yellow Pages in an easy-to-use, familiar and intuitive environment - exactly the way it appears in print.

Using SynXis eDirectory(TM), NDC is able to give their end-users full access to their advertisers as they actually appear in the printed version including the familiar page layout and category headings.

In addition, publishers can now create new revenue streams with features such as voice over IP, mapping, online coupons and direct links to Web sites. Also, SynXis eDirectory(TM) lets users search by heading making online Yellow Pages even more convenient.

According to the 1999 Yellow Page Publishers Association (YPPA) Industry Usage Study, 85% of the people using print Yellow Pages directories contact listed advertiser and 45% of them made a purchase. SynXis eDirectory(TM) allows publishers to bring this print power online by building on all of the Yellow Pages' print brand elements, using the Internet and giving consumers what they want faster.

"The solution developed by SynXis is exactly what we have been looking for," said Steven C. Haberstick, president and CEO of NDC. "SynXis eDirectory(TM) is the only product that would let us put our Yellow Pages directories online exactly as they appear in print. This is critical to our online business growth as we need to leverage the brand and familiarity that we've built up over the years in print."

"NDC Yellow Pages are leaders within the industry," said Jeffrey R. Relick, vice president and COO of SynXis. "We are delighted that they are blazing the trail for the Yellow Pages industry and other publishers who understand the importance of branding their print products online and identifying new revenue streams at the same time."

NDC has put its first directory, San Diego Metro, online and will roll out the remaining 36 directories by the end of the first quarter of 2001.

SynXis Corporation (www.synxis.com) develops software and electronic commerce solutions for the publishing industry that enable more efficient business-to-business and business-to-consumer transactions over the Web.

In partnership with Verizon, SynXis has developed two applications - SynXis eDirectory(TM) and SynXis eBill(TM) for the Yellow Pages industry. These solutions help Yellow Pages publishers enhance their existing online products by providing online features for their advertiser. SynXis is headquartered in McLean, Virginia.

National Directory Company (www.ndcpub.com) is the largest independent publisher of Yellow Pages directories in the Western United States. They publish 37 directories throughout Southern California, Arizona and New Mexico. NDC is based in Tustin, California.