Wiremix to Market Celebrity Site: Larry Holmes' Sportsbook and Casino

Business Wire, Sept 7, 2000

Business/High-Tech Editors

VANCOUVER, B.C.--(BUSINESS WIRE)--Sept. 7, 2000

Wiremix Media Inc. announces that they have been awarded the marketing contract for the Larry Holmes Sportsbook and Casino: www.BetWithTheChamp.com.

Wiremix will be handling media buys, branding strategy and the development of a long term marketing plan to ensure the success of the Larry Holmes Sportsbook and Casino.

Larry Holmes is ranked as one of the top ten heavyweight boxers of all time, having held the WHC crown from 1978 until 1985. "I am pleased with this new partnership and I look forward to increasing the international exposure of the site," said Larry Holmes. Larry Holmes Sportsbook and Casino (www.BetWithTheChamp.com) offers betting lines on major sporting events and an online casino in English and Spanish, making it unique to the online Spanish market.

When it was launched, the Larry Holmes Sportsbook and Casino was the first online casino and sportsbook to be endorsed by an international sports celebrity. "Celebrity endorsed sites will encourage the growth of the online gaming industry and improve credibility. This is a unique opportunity for both parties and we are excited to oversee all marketing initiatives," said Patrick Smyth, CEO and President of Wiremix.

Wiremix Media Inc. (www.wiremix.com) is an Internet marketing company, with proven success marketing online gaming sites. Their unique business model synthesizes traditional and online marketing plans, enabling them to manage the entire e-business process, from initial creative concept to long term strategic planning.

Larry Holmes Sportsbook and Casino has recently been acquired by Netforce Entertainment Inc., who are licensed and regulated by the Antigua Government. Netforce Entertainment Inc. has the distinction of having the "preferential seal of approval" status from the Antigua and Barbuda Free Trade and Processing Zone. Larry Holmes Sportsbook and Casino (www.BetWithTheChamp.com) is powered by Starnet Communications International Software (OTCBB:SNMM).