Business Services Industry

PacSun.Com Announces Agreement With MSN eShop; First-Time Presence on MSN Helps Spark Back-To-School Sales

Business Wire, Sept 8, 2000

Business Editors and High-Tech Writers

ANAHEIM, Calif.--(BUSINESS WIRE)--Sept. 8, 2000

Pacific Sunwear of California Inc. (Nasdaq:PSUN) Friday announced their Internet Web site, PacSun.com, enjoyed its strongest sales month to date in August, buoyed by its first-time presence on MSN's eShop.

"We're very pleased with the initial results from our relationship with MSN," said Glenn Wilk, director of e-commerce and online marketing at PacSun.com. "The combination of their creative site navigation, a real willingness to work with us on merchandising and promotion opportunities and overall customer service have been outstanding."

"MSN helped us craft a creative advertising and promotional package that gives PacSun.com valuable exposure not only on various pages of eShop, but in other areas of MSN, including their popular game area, the zone.com, MSN yellow pages and MSN Search keyword banners," Wilk noted. "We're also looking forward to participating in key holiday promotions at MSN."

Jed Savage, national sales manager of MSN said: "The scope of PacSun.com's merchandise -- from swimwear to backpacks, pants, outerwear, footwear, watches and jewelry -- has made them a very appealing merchant for MSN customers. Already we've seen a great response to their diverse selection of products and creative promotions being offered through MSN."

PacSun.com was recently approved as a Customer Certified Gold Merchant and received the highest possible ratings from PacSun.com's own customers on BizRate.com, a Web site regarded as the Web's best shopping marketplace.

In addition to achieving an overall 4 1/2 star rating -- BizRate.com's highest rating to date -- PacSun has received exceptional marks from customers in many specific areas such as customer support, ease of ordering, product selection, Web site navigation, product information and representation and on-time delivery.

About Pacific Sunwear

Pacific Sunwear is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. The company currently operates 449 PacSun stores, 40 PacSun outlet stores and 65 d.e.m.o. stores for a total of 554 stores in 48 states and Puerto Rico.

Pacific Sunwear of California Inc. releases are available on Pacific Sunwear's Corporate News on the Net site at http://www.businesswire.com/cnn/psun.htm.>