Veteran Health Care Professionals Enhance Moore Medical Business Development and Marketing; Dynamic, Motivated Executives Bring 25 Years Experience in Health Care Industry

Business Wire, April 11, 2001

Business/Technology Editors and Health/Medical Writers

NEW BRITAIN, Conn.--(BW HealthWire)--April 11, 2001

Two professionals with more than 25 combined years in the health care and medical supply industries were named to key executive positions by Moore Medical Corp. (AMEX: MMD; www.mooremedical.com), a leading Internet-enabled, multi-channel provider of medical, surgical and pharmaceutical products. Jeff Greenlief was appointed vice president of business development and strategic sales and Mark Florence was named vice president of marketing. As vice president of business development, Greenlief will lead the company's national account and key opportunity sales force as well as the affiliate and business alliance development. He will also lead sales expansion to selected international markets beginning later this year. As vice president of marketing, Florence will manage direct marketing initiatives, identify customer and market requirements, and develop integrated online and offline media and promotions.

"With a superb combination of business and health care experience, Jeff and Mark will hit the ground running for Moore Medical, helping us become a dominant force in the medical supply industry," said Chad Roffers, Moore Medical's senior executive vice president of sales, marketing, and e-business. "We are fortunate to have them both in such critical positions and are confident that they will make a direct and positive impact on Moore Medical's revenue attainment."

Jeff Greenlief comes to Moore Medical Corp. from Rexam PLC, one of the world's leading consumer packaging companies and maker of childproof lids for medicines, syringe-disposal containers and health care packaging. At Rexam, Greenlief was employed as the key accounts sales manager focused on new business development. He also held positions as business director and national account sales representative and enjoyed success closing strategic global account contracts. Prior to Rexam, Greenlief worked for Ongard Systems, Inc. and Perfecseal, Inc., a leading worldwide supplier of medical adhesives and converted products. Greenlief's extensive health care experience also includes custom surgical kit producers: Sterile Concepts, Inc. and Johnson and Johnson Medical, Inc., where he began his career.

Mark Florence comes to Moore Medical Corp. from Medibuy.com, of San Diego, CA, where he negotiated multi-million dollar contracts with suppliers and developed e-business plans and channel-specific strategies. While at Medibuy.com, Florence served as director of market development and managing director of channel development. He was responsible for business development strategies for the medical/surgical and diagnostic markets and managed sales. Prior to Medibuy.com, Florence was multi-health systems director for Instrumentation Laboratory, a medical diagnostic instrument provider, where he was responsible for business development and contracting with key suppliers and alliance partners. Florence's wide-ranging health care experience includes Bayer Corporation, Pharmacia/Sims Deltec, Abbott Laboratories and Gerber Products/Colgate-Palmolive, where he began his career.

Moore Medical Corp. is an Internet-enabled, multi-channel marketer and distributor of medical/surgical products and pharmaceuticals to nearly 100,000 health care professionals in non-hospital settings nationwide, including: physicians; podiatrists; obstetricians and gynecologists; pediatricians; surgeons; emergency medical technicians; schools; corrections; municipalities; and occupational/industrial health doctors and nurses; and other specialty practice communities. It markets to and serves its customers through direct mail, industry specialized telephone support representatives, key opportunity and field sales representatives, and the Internet. Moore Medical's marketing and distribution business has more than fifty years of operating experience.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: This press release may contain forward-looking statements (characterized by expressions such as "expansion," "generating," "increasing," "ongoing" and similar phrases), and certain factors could cause actual results to differ materially from such statements, including by reason of factors referred to from time to time in the Company's Securities and Exchange Commission filings.