The Deal Launches Partnership With Los Angeles Times Syndicate International to Distribute Dealmaking Content Into New Global Markets

Business Wire, April 11, 2001

Business Editors

NEW YORK--(BUSINESS WIRE)--April 11, 2001

Content Licensing Agreement Makes the Daily Deal Available for Printed

Syndication for the First Time, Reaching International Corporate

Players and Business-Page Readers

The Deal and Los Angeles Times Syndicate International (LATSI) today announced a licensing agreement that, for the first time, makes The Daily Deal content available for republication exclusively in print media outlets based outside the United States. The agreement also allows LATSI to make The Daily Deal content available to its markets for digital use.

"We're proud to be listed on Los Angeles Times Syndicate International's roster of prestigious publications," said Kevin Worth, president of The Deal.

The Daily Deal now joins the LATSI collection of more than 140 features, available in more than 100 countries. "The demonstrated ability of The Daily Deal's writers to provide in-depth coverage of the world's financial markets makes it a perfect fit for our international syndication offerings," said Jesse Levine, president and CEO of LATSI.

From its inception, The Daily Deal realized its target audience spanned the globe. "We believe that the dealmaking subject is relevant to not only the most sophisticated players domestically, but also to readers of business pages around the world as well," said Robert Teitelman, the newspaper's editor in chief.

This partnership helps accomplish that goal by making The Daily Deal's content available to a range of publications around the world. "A key part of our distribution strategy has been to reach the international editorial community, and we're excited about working with Los Angeles Times Syndicate International as the means of making that happen," added Worth.

The content agreement also marks the first opportunity for dealmakers and corporate players outside the United States to read The Daily Deal content in the financial pages of their respective local newspapers. While it is anticipated The Daily Deal content will appear predominantly in English, this new licensing agreement also allows for the translation of articles.

About The Deal

The Deal is the leading media company charting the deal economy for dealmakers worldwide. The company provides original news reporting, financial data and commentary on a full spectrum of global transactions and the personalities and politics of dealmakers behind the deals. Through The Daily Deal and TheDeal.com, as well as e-newsletters, newsletters and special reports, The Deal addresses the information needs of the deal community composed of corporate executives, entrepreneurs, institutional investors, financial intermediaries and advisers. Investors in The Deal, LLC, a privately-held company, include majority owners U.S. Equity Partners, a private investment fund sponsored by Wasserstein & Co. LP, and Rustic Canyon Ventures, one of the largest venture capital funds in Southern California.