The Yankee Group Hosts Mobile Commerce 2001: Strategies, Business Models & Technologies

Business Wire, April 13, 2001

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--April 13, 2001

Company predicts that the number of consumers making banking,

brokerage and retail transactions over wireless devices will be over

225 million by 2005.

Mobile commerce is the next big opportunity for carriers, financial institutions, retailers, and equipment vendors. Capitalizing on this market presents many challenges. The Yankee Group has developed "Mobile Commerce 2001: Strategies, Business Models & Technologies," to guide companies through the new technologies and business models in order to capture this $50 billion market. On May 21-22, 2001 the Yankee Group will host this conference at the Crowne Plaza Hotel in New York.

The Yankee Group brings together the expertise of senior analysts in the areas of wireless technology and services, retailing and Internet strategies, along with insight from industry leaders. No other mobile commerce event can offer you the breadth and depth of analysis you need to be competitive in the mobile commerce arena.

The critical questions addressed during this conference include:

-- What applications and services do consumers want?

-- How can your organization profit from mobile commerce?

-- How do you integrate mobile commerce into existing physical and Internet
services?

-- Which technology developments are critical to the success or failure of
mobile commerce?

-- How will privacy and regulatory issues affect mobile commerce?

-- What role will the wireless carriers play in mobile commerce?

The Yankee Group will deliver actionable advice by providing real-world research and data from proprietary mobile user and online shopping trends surveys. In addition to a number of panel discussions, and industry and keynote addresses, the Yankee Group will offer focused mobile commerce insight from its industry leading analysts.

Conference Venue, Registration, and Pricing Information

Mobile Commerce 2001: Strategies, Business Models & Technologies

May 21-22, 2001

Crowne Plaza Hotel

1605 Broadway, between 48th and 49th Streets (Times Square area)

New York, NY 10019

The registration price for this event is $1,295

Register by phone at (617) 956-5000 extension 460, or via e-mail at conference@yankeegroup.com

The Yankee Group has reserved a block of rooms at the Crowne Plaza Manhattan (Times Square) for the preferred rate of $249 single/double occupancy. To make your reservations at this reduced rate, please call the hotel directly at (212) 977-4000 by April 19, 2001. If you call after this date, reservations will be accepted the basis of availability at the hotel's prevailing range of rates. Be sure to reference the Yankee Group when making reservations.

The Yankee Group (www.yankeegroup.com)

As a global leader in technology research and strategic consulting, the Yankee Group provides accurate and reliable research, custom consulting, and personalized one-to-one client interaction encompassing all areas essential to e-business success: the Internet, electronic commerce, communications, wireless/mobile, computing, and enterprise applications. Established in 1970 and headquartered in Boston, the company maintains offices throughout North America, Europe, Latin America, and the Pacific Rim.