Applix Named Top CRM Solution in Wireless Category at CeBIT; Recognition Builds for Most Flexible CRM Solution

Business Wire, April 16, 2001

Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--April 16, 2001

TeleTalk, the German trade journal for call center management, customer relationship management (CRM) and telecommunications, announced that Applix (NASDAQ:APLX) won the Award for Top CRM Solution in the Wireless Category at CeBIT, the world's largest IT tradeshow. Teletalk selected Applix because it is the first and only company to provide a working wireless CRM analytics application -- and is architected to support all wireless protocols.

A leading provider of CRM analytics and business planning software, Applix is fast becoming recognized as the most advanced Internet-based CRM software solution. Other awards presented to Applix this year include the eWeek eXcellence Award in the CRM category, the Global Finance Award for Best Internet Infrastructure Companies in the CRM category, the ISM 2001 Top 15 CRM Software Award and Customer Inter@ction Solutions Magazine Product of the Year 2000.

"By delivering flexible CRM and analytical solutions via handheld and WAP-enabled devices, Applix is empowering businesses to access critical, time-sensitive information and make effective business decisions anywhere, anytime," said David Golan, Applix vice president of product marketing. "Applix is honored to be recognized at the world's largest IT show by a leading technology journal such as TeleTalk."

In February, Applix introduced Applix Weblink 2000, the industry's first fully-integrated Web and WAP deployment technology that brings e-business functionality, including customer and business analysis processes, to the Internet. This next-generation technology allows companies to leverage their distinct, competitive business practices consistently across all channels including the Internet and wireless outlets. Applix Weblink 2000 is now ready to help businesses transform the way they collaborate with their customer and employee business communities.

About Applix

Applix, Inc., (NASDAQ:APLX) is a leading global provider of customer analytics and business planning software that rapidly transforms information into knowledge, enabling companies worldwide to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Designed to adapt to companies' unique and competitive business processes, Applix products provide real-time analysis, planning, measurement and response to changing customer requirements and business dynamics. Applix is one of the world's only single source providers of CRM, customer analytics and business planning, making it a pioneer of Demand Chain Management. Headquartered in Westboro, MA, Applix maintains offices in eight countries and has more than 4,000 customers worldwide. For more information, visit http://www.applix.com.