Business Services Industry
HowToWebTV Videos to be featured in Canadian Microsoft Windows Media Player 7
Business Wire, April 16, 2001
Business Editors
TORONTO--(BUSINESS WIRE)--April 16, 2001
How To Web TV Inc. (CDNX:HOW.V.) today announced that it has reached an agreement with Microsoft Corp.(MSFT:NASDAQ) to provide daily content for Windows Media Player 7.
HowToWebTV will be one of five broadband content providers for the new Canada Media Guide in Windows Media Player 7, supplying on-demand streaming videos on home improvement.
This agreement will provide Microsoft with rich content videos on a daily basis to users of Windows Media Player 7. These rich content on-demand videos will be accessed thru www.howtowebtv.com significant library, which include; home improvement ideas, information on health issues and advice on navigation tricks for winning video games.
"We are very excited to be a part of Microsoft's new Canada Media Guide," said Robert Essery, CEO of HowToWebTV. "As our users benefit from the high-quality video technology of Windows Media, this agreement will increase HowToWebTV's presence on the Internet as a premier destination for information and entertainment. This agreement demonstrates our forward-looking attitude and commitment to playing a lead role in the convergence of our expertise in producing Television programs into Internet."
HowToWebTV's recent expansion of its marketing and sales efforts has the potential to reach millions of Windows Media Player 7 users through placement in the Canada Media Guide.
"This announcement from HowToWebTV means that even more high-quality, tailored content will be available to users of Windows Media Player 7 in Canada," said Jonathan Usher, group manager for the Digital Media Division at Microsoft. "HowtoWebTV brings great expertise to its videos on home improvement, health and video game issues, and its use of Windows Media ensures that viewers will have the best experience regardless of their connection speed."
The Canada Media Guide is one of 13 localized media guides available in Windows Media Player 7. The media guides, who draw on the database for WindowsMedia.com, highlight new and compelling content of interest to regional audiences. HowToWebTV is also listed in the entertainment category on the WindowsMedia.com site.
How To Web TV Inc. (HOW.V) is a leader in the business of on-demand video broadcasting and distribution. Its principal interactive media site www.howtowebtv.com broadcast its significant library of how-to videos over the Internet in the categories of home improvement, health and video games.
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