Jovio, Inc.'s Technologies Seamlessly Integrate with Advertising and Media Buying Agencies Reporting Systems and Formats

Business Wire, April 17, 2001

Business Editors/Hi-Tech Writers

PITTSBURGH--(BUSINESS WIRE)--April 17, 2001

Collaboration with Creative Media/PHD Addresses

Specific Needs of the Industry

Jovio, Inc., in collaboration with Creative Media/PHD, part of the Omnicom Media Group, has developed reporting formats and systems that seamlessly integrate into the reporting systems recognized throughout the advertising and media buying industries.

Jovio is a pioneer in software technologies that enable cable and satellite operators to permissively-profile and deliver individually targeted commercial advertisements that address a TV viewer's specific interests and brand preferences.

"We were happy to get involved at the ground level of this exciting new technology. Omnicom is always looking for inventive media with real potential to impact the advertising industry," said Mickey Marks, President and CEO Creative Media. "Jovio's targeted marketing technology will allow us to get a higher return on our clients' advertising investment."

Various departments within Creative Media, such as media planners, local and national broadcast buyers, direct response planners, media research, and information technology specialists reviewed and critiqued Jovio's Viewer Profiling model as well as their Order Entry System.

The systems will be used to identify those individuals the advertiser wants to reach based on specific demographic, pyschographic and purchase behavior characteristics set by the advertiser, and then aggregate those viewers into well-defined affinity groups that will receive specific commercial announcements according to the specific communications objectives, strategies and tactics of the advertiser.

This includes Jovio's Post-Buy Reporting formats as well as the verification provided through a nationally recognized third party.

The groups examined how each would employ various Jovio-derived information segments, including demographic, psychographic, geographic and purchasing behaviors, in their reporting systems to identify the highly targeted affinity groups they need to reach.

For example, Jovio's technology has the ability to identify consumers with a strong affinity for high-end sports cars and then deliver targeted Porsche commercials to those individuals living within a certain mile radius of every Porsche car dealership.

It is this type of highly specialized advertising that is crucial for all groups within media services companies such as Creative Media, which handles media and strategy placement for Porsche.

"Our goal is to enable all departments of an ad agency to derive useful information from our viewer profiling and targeted ad delivery technology," said Richard Roberts, Vice President of Sales and Marketing for Jovio. "With the guidance and insight provided by Creative Media, we have designed reporting systems and formats that agencies can easily understand and that address the current and future requirements of the media buying industry."

About Jovio, Inc.

Jovio, Inc. is a market driven technology company whose software enables cable and satellite TV operators to deliver highly targeted commercial advertisements to viewers. Using passive and permissive viewer profiling, Jovio captures demographic, psychographic and behavioral data based on the viewer's "on-demand" TV entertainment requests.

The resulting viewer profile enables the cable and satellite TV operator to deliver individually targeted TV commercials that address the specific interests and brand preferences of that viewer, maximizing return on investment for their advertisers. Visit www.jovio.com for more information.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), one of the leading marketing communications companies in the world, consists of advertising agency networks BBDO Worldwide, DDB Worldwide and TBWA Worldwide.

The group also includes: Diversified Agency Services (DAS), which operates numerous leading, independently branded companies in marketing services and specialty communications; Omnicom Media Group, which includes two leading international media buying and planning agencies, PHD and OMD; and Communicade, which manages investments in Internet and digital media development companies.

About Creative Media/PHD

Based in New York, Creative Media PHD, (www.cmediainc.com) part of the Omnicom Media Group, is a media services company known for a innovative business philosophy that includes every aspect, service and discipline that a media specialist can offer.

Creative Media has been a leader in recognizing the synergy and value when buying and planning are integrated. Its dedication to the quality of ideas, attentiveness to service, and a commitment to staying competitive in a constantly evolving marketplace creates positive results for its clients.