ADVISORY/Digital Consultant Razorfish Showcases New Solutions for Streamlining Partner and Channel Activities in Partner Relationship Management

Business Wire, April 17, 2001

Business Editors & High Tech Writers

ADVISORY...for Wednesday (April 18)

--(BUSINESS WIRE)

Razorfish VP of Information Technology and Telecommunications Joy

Maguire

Addresses the Topic of Partner Relationship Management

              WHAT:    Learn from leading industry professionals on how
                     Partner Relationship Management can integrate
                     partners into your organization's business
                     processes - combining lead management,
                     coordination and automation of channel
                     activities, knowledge management and partner
                     loyalty programs. Razorfish, Inc. (NASDAQ:RAZF),
                     a leading digital solutions provider, is hosting
                     an "Opportunity Series" executive briefing to
                     address how partner relationship management can
                     help build incremental business, strengthen
                     customer relationships and increase revenues,
                     thereby increasing your bottom line.

              WHO:     Joy Maguire is VP of Information Technology and
                     Telecommunications for Razorfish, a global
                     digital solutions provider that consults with
                     companies on business and brand strategy, design
                     and technology.  Maguire, a former director of
                     Product Management and Marketing for Mitsubishi
                     Wireless, will provide an overview of
                     partnerships and alliances from a strategic
                     perspective. She will also discuss the different
                     types of partnerships and their values, how to
                     turn competitors into partners, approaches for
                     developing market messages and setting goals and
                     meeting expectations. Guest speakers include:
                     Brenda Lewis, principal of Transactions Marketing
                     Inc., Iain Gillott, founder and principal of
                     iGillottResearch (Boston event only), and Steve
                     Roof, director of eChannel Product Specialists at
                     Siebel Systems. Anyone affiliated with
                     Information Technology or Telecommunications
                     industries may attend this free educational
                     session.

              WHERE:   New York, Boston
                     8:00-11:30am, Wed. April 18
                     12:30-4:30pm, Thurs. April 19
                     The Millenium Hilton Hotel
                     55 Church Street, New York
                     Hotel Le Meridien Boston
                     250 Franklin Street, Boston

              CONTACT: RSVP required
                     Julia Whitson, Gentry Communications
                     415.332.2081 or mobile 415.726.2506
                     julia@gentrycommunications.com

About Razorfish:

Founded in 1995, Razorfish is a global digital solutions provider. Razorfish helps clients discover, create, and implement business solutions by leveraging digital technologies across platforms, networks, and devices. From business and brand strategy to system integration, Razorfish provides clients with opportunities to increase revenues, enhance productivity, and maximize competitive advantage. Razorfish is headquartered in New York and has offices in Amsterdam, Boston, Frankfurt, Hamburg, Helsinki, Los Angeles, London, Milan, Munich, New York, Oslo, San Francisco, Silicon Valley, Stockholm, and Tokyo. Recent Razorfish clients in the financial services sector include NatWest, Deutsche Bank, Hypovereinsbank, and Charles Schwab. For more information visit: www.razorfish.com.

For more information on the conference, please visit: http://razorfish.com/conferences