MAPICS, Inc. Simplifies the Sales Process with New Channel Management Offering to High Tech Customers

Business Wire, April 19, 2001

Business Editors & Technology Writers

ATLANTA--(BUSINESS WIRE)--April 19, 2001

New Product Enhances Customer Relationship Management by

Providing Targeted Sales and Marketing Information

MAPICS, Inc. (Nasdaq/NM: MAPX), a global provider of collaborative, extended ERP applications for manufacturers, today announced the addition of Channel Management to its Customer Relationship Management (CRM) offerings for MAPICS' Point.Man high tech customers.

Channel Management is a set of Web-based functions that enables manufacturers to easily manage the often-complex sales process.

Channel Management provides the sales channel with the most current customer information as well as instant access to marketing campaigns, events and sales-related activities. Channel partners can increase productivity and customer service with the ability to view order status, shipment status, service call information, and product and pricing information from anywhere. Channel Management also helps create a higher quote-to-close ratio by providing sales management the ability to track leads and prospects, manage contacts, enter sales opportunities, and aggregate forecasts and revenue.

"This latest offering demonstrates MAPICS' commitment to solving the toughest issues facing mid-market manufacturers. Many of our customers have channels that may consist of manufacturers' representatives, direct representatives, dealers and distributors who sell certain products or work with specific customers," said Sandy Hofmann, vice president and general manager at MAPICS, Inc. "Channel Management provides the instant marketing and sales information channel partners require to manage the sales process, plus the security manufacturers need to ensure their channel partners have access only to the areas in which they are authorized to sell."

About MAPICS

Headquartered in Alpharetta, Ga., and with offices around the globe, MAPICS delivers extended enterprise applications. These solutions enable mid-market manufacturers around the world to compete better by streamlining their business processes, maximizing organizational resources and extending their enterprise beyond the four walls for secure collaboration with their value chain partners. MAPICS' solutions include two enterprise resource planning (ERP) foundations, plus supply chain management, collaborative commerce and enterprise asset management functionality. Serving more than 3,500 customers in more than 70 countries around the world, MAPICS is the most widely used manufacturing software in the world. MAPICS' customers include: Anaren Microwave, Inc., Ashley Furniture Industries, Inc., Bayer Corporation, Dirona SP, Dukane Corp., Goodyear Tire & Rubber Co., Honda Motor Co., Ltd., Michelin Corp., SmithKline Beechum, Volvo Corp., Weber Aircraft, and YORK International Corporation. For more information visit www.mapics.com.

MAPICS, XA, Point.Man, Thru-Put, Maincor and TeamWeRX are trademarks of MAPICS, Inc. Other brand and product names may be trademarks of their respective owners.

Editor's Note: The correct usage of the MAPICS name is all capitals.

Statements in this press release or otherwise attributable to the Company regarding the Company's business which are not historical facts, including those regarding growth in new business, are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words such as "enables," "provides," "can," "helps," "ensure" and similar statements are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of performance and are inherently subject to risks and uncertainties, none of which can be predicted or anticipated. Many factors could cause the Company's actual results to differ materially from those expressed in the forward-looking statements made by or on behalf of the Company, including, without limitation, the size and timing of license transactions, the effect of fluctuations in the economy, the impact of competitive products and services, the availability of qualified resources, the ability to develop, enhance and support products, relationships with third parties and other risks detailed in the Company's Annual Report on Form 10K and other filings with the SEC.