Synygy CEO to Host Live WorldatWork Web Chat: Using Incentive Compensation to Drive the Top and Bottom Line

Business Wire, April 19, 2001

Business Editors

CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--April 19, 2001

Mark Stiffler, president and CEO of Synygy Inc., the largest provider of Enterprise Incentive Management (EIM) software and services, will be hosting a Web chat on the WorldatWork Web site (www.worldatwork.org) from 4 p.m. to 6 p.m., Eastern Time, on Tuesday, April 24, 2001.

WorldatWork is a global not-for-profit association of more than 26,000 human resources professionals, consultants, educators that focuses on attracting, retaining, and motivating employees.

As one of the foremost authorities on the use of incentive compensation and variable-based pay, Mr. Stiffler will share his perspective on how companies can use incentives--for both sales and non-sales employees and partners--to better execute the corporate strategy and drive increased revenue.

"Incentives can have a tremendous impact across the entire organization," said Stiffler. "Your electronic business strategy might be the future of the company, but if your incentive plan pays people more for doing business the old way, you will most likely fail. If you align your plan to your strategy, you are one step closer to getting your employees behind the execution of your strategy."

Stiffler will also discuss how timeliness, accuracy, and understandability all play a role in making an incentive plan succeed or fail in accomplishing its objectives. "Do your people understand your incentive plan and the company strategy that is embodied in your plan?" asks Stiffler. "Our experience shows that less than a third of the employees on a plan are able to explain how the plan works. That is a recipe for failure."

Register for the chat at www.worldatwork.org/Content/Infocentral/info-chat-frame.html

About WorldatWork

WorldatWork, formerly American Compensation Association, is a 46-year-old global not-for-profit professional association dedicated to knowledge leadership in disciplines associated with attracting, retaining and motivating employees. More than 26,000 human resources professionals, consultants, educators and others are members of the association.

WorldatWork emphasizes total rewards, specifically focusing on compensation and benefits, as well as other components of the work experience such as work/life balance, recognition, culture, professional development and work environment issues.

In addition to membership, WorldatWork offers highly acclaimed certification and education programs, online information resources, publications, conferences, research and networking opportunities. Founded in 1955, the organization is governed by a Board of Directors elected by its membership.

About Synygy

Synygy Inc., The Incentive Compensation Company(TM), is the largest provider of Enterprise Incentive Management (EIM) software and services. Synygy created the EIM industry in 1991, and Synygy's IC Expert(TM) software, now in version 8.1, has been used to implement and manage the variable pay plans for more of the world's largest corporations than any other solution.

Based in suburban Philadelphia, Synygy's success and rapid growth have been recognized on the Inc. 500 for the past four years and the Philadelphia Business Journal's Philly 100 for the past six years. Synygy was recently awarded the prestigious 2001 Workforce Optimas award for Vision in its human resources practices. For more information on Synygy, visit www.synygy.com.