FEATURE/BlueLight.com Focuses Spotlight On Themed Gift-Bundles of Mom's Favorites for Mother's Day

Business Wire, April 24, 2001

Internet Editors

FEATURE...

SAN FRANCISCO--(BUSINESS WIRE FEATURES)--April 24, 2001

Comprehensive Online Shopping Site Makes Creating and

Shipping the Perfect Gift for Mom a Breeze

Chocolates again? This Mother's Day, create a unique gift bundle with a fun or thoughtful theme. BlueLight.com's (www.bluelight.com) vast selection and low prices are the solution for selecting the perfect group of products for a memorable Mother's Day bundle. Half the fun for shoppers is coming up with a creative package of items that show Mom they really know her.

When creating a themed gift-bundle, one should keep Mom's interests and hobbies in mind. Once a theme is selected, BlueLight.com's easy to navigate departments and advanced search technology help shoppers build the perfect gift-bundles for that special day with just the click of a mouse. Some bundled gifts might include:

-- Favorite Color: Sons and daughters can treat a Mom who loves purple to Azura
trillion cut amethyst earrings ($79.99), a purple ultra-sleek Pine MP3 player
($119.99) and the touching movie classic "The Color Purple" ($16.98).

-- Green Thumb: An inexpensive Martha Stewart Everyday harvest basket ($3.99)
or tool bag ($19.99) stuffed with colorful seeds and seed kits ($5.99 -
$12.99), light-task gardening gloves ($1.99) and short-handled gardening tools,
such as a hand cultivator, weeder and trowel ($3.99), makes a complete
gardening gift kit.

-- Sunday in the Park: Kids can help Mom get out of the house to enjoy the
great spring weather with a Sportcraft Croquet Set ($39.99). Match it with an
Igloo Wheelie Cooler ($21.99) for the drinks and the Hickory Farms Barbeque
Medley ($49.95) for the eats and anyone can have the perfect family outing
where mom does not have to lift a finger.

-- Long Distance Love: Even from a thousand miles away, love can cross the
distance with a fresh flower Petite Rose Basket ($33.99), an Olympus Digital
Camera ($349.99) to capture and send magic moments, and a Nokia Pre-Paid
Cellular Phone ($39.99) to always stay in touch.

-- Relax, Mom!: After a hard day, Mom deserves to be pampered. Shoppers can
pamper her from head to toe with the Homedics Heated Foot Spa ($19.99) and
Percussion Massager ($49.99). When combined with Enya's "Day Without Rain" CD
($13.25) and the Healing Garden Green Teatherapy Holistic Fragrance Gift Set
($12.99), Mom has the perfect antidote for stress.

According to statistics from BizRate.com, online spending in the "gift" category jumped 322 percent during the week preceding Mother's Day last year. BlueLight.com has something for every Mom on her day. And, if she isn't thrilled with the gift, she can return it at any one of Kmart's more than 2,100 convenient store locations nationwide.

Based in San Francisco, BlueLight.com is an independent company majority owned by Kmart Corporation. Formed to leverage the substantial assets of the nation's second-largest discount retailer, BlueLight.com's goal is to meet the online shopping needs of the more than 30 million Americans who shop at Kmart every week. BlueLight.com represents Kmart's BlueLight brand online by rewarding customers with nationally recognized products at unprecedented values. BlueLight.com was formed in 1999 by Kmart Corporation (NYSE:KM) and SOFTBANK Venture Capital with an investment by Martha Stewart Living Omnimedia, Inc. (NYSE:MSO).

For more information, visit www.bluelight.com.

EDITOR NOTE: BlueLight.com visuals are available online at ftp://ftp1.bluelight.com.