Centerlinq and Experian Form Alliance to Provide Advanced Data Management Tools to Malls and Retailers

Business Wire, April 3, 2001

Business Editors

LOS ANGELES--(BUSINESS WIRE)--April 3, 2001

Enabling its growing list of shopping mall management and retail clients to succeed in the increasingly sophisticated direct marketing arena, Centerlinq, subsidiary of GenesisIntermedia.com Inc. (Nasdaq:GENI) (Frankfurt:GIA) and creator of the Centerlinq interactive advertising and consumer aggregation network, announced that it has partnered with Experian, a leading global information solutions provider, to offer a suite of services that strengthen the effectiveness of shopping mall affinity programs.

"Mall managers and retailers have expended great resources to develop effective shopper loyalty and affinity programs. Centerlinq's goal is to help its mall and retail clients realize the optimal level of cost-efficiency and effectiveness of their programs, while producing benefits for retailers and consumers. Helping our clients better aggregate and reach their targeted consumers is a facet of Centerlinq that reaches beyond any of our competitors' capabilities," stated Ramy El-Batrawi, chief executive officer of GenesisIntermedia.com.

Utilizing a custom Web interface developed by Experian, Centerlinq will offer its clients a range of functions to segment and profile the shopping habits of consumers, giving both mall developers and retailers the ability to better target their desired audiences. Since the installation of the first set of Centerlinq kiosks, consumers have been using Centerlinq to enroll in mall reward programs. Centerlinq's ability to accurately and efficiently capture and process consumer spending patterns at its shopping mall locations continues to make it a valued strategic partner for mall managers and retailers.

"We are pleased that Centerlinq acknowledged Experian's significant technical capabilities by choosing us to help them develop a retail affinity program," said Mac Rodgers, president of Experian's Marketing Solutions business unit. "Our customized Web interface will enable mall developers and retailers to more effectively understand their targeted audience and design the right programs to appeal to that audience."

About Experian

Experian is an information solutions company. It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Through multi-channel delivery of its Web-based products and services, Experian enables its clients to conduct secure and profitable e-business. Experian is a subsidiary of The Great Universal Stores PLC and has headquarters in Nottingham, UK, and Orange, Calif. Its 12,000 people support clients in more than 50 countries. Annual sales are about $1.5 billion.

For more information, visit the company's Web site at www.experian.com.

About Centerlinq

A GenesisIntermedia.com company, Centerlinq is a rapidly expanding network that's accessible via the World Wide Web and through public access touch-screen Internet kiosks in shopping malls. Currently reaching more than 33 million consumers per month, Centerlinq attracts a diverse audience with one of the largest loyalty shopping programs in the United States, providing coupons, directories and quick-touch access to high-profile national advertising partners. The kiosks also provide information regarding the preferences and interests of the consumers who utilize them, enabling businesses to successfully target consumers likely to purchase their products and services in the future.

Centerlinq was honored by Microsoft Corp. (Nasdaq:MSFT) with the 2000 Retail Application Developer "RAD" award for "Best Retail Headquarters Application" in the category of Core Retail Marketing, its second such honor within three years.

This document contains certain forward-looking statements that are subject to risks and uncertainties. For such statements, GenesisIntermedia.com claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. Actual events or results may differ materially from those discussed in forward-looking statements as a result of various factors discussed in GenesisIntermedia.com's Form 10(k) filed with the Securities and Exchange Commission.