NBCi Selects GoTo as Pay-For-Performance Search Provider; Agreement Further Expands GoTo's Affiliate Partner Network

Business Wire, April 4, 2001

Business Editors & Internet Writers

PASADENA & SAN FRANCISCO, Calif.--(BUSINESS WIRE)--April 4, 2001

GoTo.com Inc. (Nasdaq:GOTO), the leading provider of Pay-For-Performance search to Web sites across the Internet, and NBC Internet Inc. (Nasdaq:NBCI), a leading Internet portal company that brokers information, commercial and entertainment transactions, today announced a two-year search distribution agreement that will provide GoTo's Pay-For-Performance listings to NBCi's millions of users.

Under the agreement, NBCi's users will have access to a minimum of GoTo's top two Premium Listings. Premium Listings, GoTo's keyword search service for portals, includes the top Pay-For-Performance search results submitted by GoTo's growing base of approximately 40,000 advertisers. The current implementation on NBCi includes the top two Premium Listings, as well as an additional five search results.

"GoTo's leadership position within their field made them the obvious choice for a Pay-For-Performance search provider on NBCi," said Goody Seif, senior manager of business development, NBCi. "We want to provide our members and users with the most relevant search experience possible. GoTo allows us to do this while enabling us to monetize search effectively."

GoTo distributes its search products, such as GoTo Premium Listings, across an extensive network of tens of thousands of Web sites including NBCi. GoTo's unique model provides a high return on investment for advertisers who bid for placement within search listings, as well as an enhanced set of results for consumers.

"We are thrilled to present our top Premium Listings to NBCi's users," said John Gentry, senior vice president and general manager, affiliate business group, GoTo. "NBCi is one of the Internet's leading portals, and this relationship is an important addition to our Pay-For-Performance network, which is the largest on the Internet. We also believe our advertisers will benefit from the additional quality and volume of traffic to their Web sites from NBCi's millions of users."

About NBC Internet Inc.

NBC Internet Inc. (NBCi) is a leading Internet company that helps consumers access Internet resources, leveraging user data to broker information, commercial, and entertainment transactions between consumers and marketing partners. NBCi's flagship consumer Internet portal, NBCi.com, provides Internet search and directory, information, community, personal file storage, e-commerce, and entertainment services for both narrowband and broadband users.

NBCi was launched in November 1999 through the combination of NBC and CNET's Snap.com, Xoom.com, NBC.com, NBC Interactive Neighborhood, VideoSeeker, and a 10 percent equity stake in CNBC.com. NBC Internet publicly trades under the ticker NBCI on The Nasdaq Stock Market(R). NBC, a subsidiary of General Electric Company (GE), holds a 38.6 percent ownership stake in NBCi. NBCi has headquarters in San Francisco and has offices in New York City, Los Angeles and Chicago.

About GoTo

GoTo makes introductions between the customers of its Web site partners and the best businesses, products and services on the Internet. GoTo provides Pay-For-Performance search to its tens of thousands of affiliate partners, which include AltaVista, America Online, CompuServe, EarthLink/MindSpring, Microsoft, Netscape and Terra Lycos.

GoTo reaches 56.6 million unique users, and has relationships with more than 40,000 active, paying advertisers, who place their product, service and information offerings through GoTo's services. During the fourth quarter of 2000, GoTo completed 228 million paid introductions, each of which represents the successful match of a user need with an advertiser offering. GoTo has headquarters in Pasadena, and a showcase site of its services can be found online at www.GoTo.com.

Certain statements, including, without limitation, statements related to financial and operating performance and agreements with distribution affiliates in this news release, constitute "forward-looking statements." These forward-looking statements are inherently uncertain. Actual results may differ materially from these forward-looking statements due to risks such as: the risk that the transaction will not yield economic benefits to GoTo. For a discussion of some of the other risk factors that could affect GoTo's future results, see the discussion of "Risks That Could Affect Our Financial Condition and Results of Operations" in GoTo's Dec. 31, 2000, Form 10-K filing with the Securities and Exchange Commission.

Note to Editors: GoTo.com, Pay-For-Performance and GoTo are all trademarks of GoTo.com Inc.