SiteShell Corporation Elects David Chemerow to Board of Directors; Formerly Executive Vice President of Playboy Enterprises

Business Wire, April 4, 2001

Business/Technology Editors

SHELTON, Conn.--(BUSINESS WIRE)--April 4, 2001

SiteShell Corporation announced today that David Chemerow was elected to the Company's Board of Directors. He was also elected as a member of the Board's Executive Committee.

"David brings tremendous executive experience to our Company and we're looking forward to having his active input as we grow," declared SiteShell Chairman, Joel M. Hartstone. "His deep media background gives him a real understanding of our business and its enormous potential, and his extensive, top management experience, in both world-wide corporations and young, entrepreneurial enterprises, will help us realize that potential," Hartstone added.

In citing Chemerow's media background, Hartstone was referring to Chemerow's earlier tenure as Executive Vice President for Finance and Operations at Playboy Enterprises (NYSE), where he remains a director. At Playboy, Chemerow was involved in all worldwide media enterprises, including publishing, cable TV, home video, catalogue, and Internet operations. In the past, he also served as President of GT Interactive Software Corp. (NASDAQ) and as Senior Vice President for Operations of Primerica (formerly American Can, NYSE). Lately, he has been working with smaller, more entrepreneurial companies.

Asked why he was excited about becoming a director of SiteShell, Chemerow said, "I believe that, as the first, real, web site network company, SiteShell is well positioned to build an independent, worldwide media empire and I'd like to be involved in that." He was referring to SiteShell's BlueDot WebSite NetWork, the only scalable web site network licensing an array of dynamically updated, format-specific, visual web sites to local radio stations for presentation to their legacy audiences. Affiliated WebSites function as new, Local Interactive Media Outlets; units of a totally new media industry, and serve as online environments and control panels for the loyal audiences of local radio stations.

SiteShell has agreed to maintain WebSites for about 250 radio stations, with additional affiliates being added weekly. Over 120 WebSites have already been launched, representing over a dozen radio formats, with their content presentations being continually updated by the BlueDot WebSite NetWork.

"Wherever people have favorite radio stations and home Internet connections, there is a market for NetWork WebSites. That's quickly becoming most of the industrialized world," Chemerow said. "In addition, SiteShell's proprietary architecture and know-how can be used to create web site networks for companies in numerous non-media industries, as well, so SiteShell is really an ASP as well as a media company," Chemerow added. "I look forward to working with SiteShell's excellent management team and with the other members of the Board."

About SiteShell.

SiteShell is the first Internet web site network company to license a full array of dynamically updated, customizable web sites to local radio stations on a turnkey basis. The highly produced WebSites are locally branded, and feature format-specific content packages that include local news, weather, movie and concert listings, feature stories, games, and contests. SiteShell's unique PointSales merchandising system presents visitors with opportunities to purchase the high-quality merchandise that is featured in web site content. Through its partnership with Verio, SiteShell provides several Internet products to its radio station affiliates for offer to their WebSite visitors. SiteShell also offers ASP services to other companies requiring web site network architecture and maintenance.

SiteShell was founded in 1999 by a management team with over 125 years of aggregate radio station ownership and management experience. The team was formed by the company's chairman, Joel M. Hartstone, who is joined by President and COO, Jim Champlin, and vice presidents, Paul Rothfuss and Martin Beck, three of radio's most prominent executives. The company's investors include Centennial Ventures, one of the nation's leading venture capital firms, Verio, Inc., the world's largest business web hosting company (now a division of NTT, the world's largest telephone company), Axiom Ventures and Connecticut Innovations.