Applix Names Emily Porter Vice President of Marketing Communications; New Executive Brings +15 Years Experience of Brand Strategy and Communications

Business Wire, April 9, 2001

Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--April 9, 2001

Applix, Inc. (NASDAQ:APLX), a global provider of customer analytics and business planning software, today announced the appointment of Emily Porter to the position of Vice President of Marketing Communications. In this newly created role, Ms. Porter is responsible for corporate branding, advertising, marketing communications, public and analyst relations and investor communications. Ms. Porter reports directly to Applix President and CEO Alan Goldsworthy.

"Applix has created this role to support the company's aggressive growth and leadership position in the CRM analytics space," Goldsworthy noted. "Emily brings the strategic thinking and creative talent needed to amplify Applix's market presence to keep pace with our award-winning technology and ROI-based solutions."

Ms. Porter brings to Applix more than 15 years experience in marketing and communications. Most recently, she was Vice President of Marketing for Refer.com, Inc., a category-defining job referral service, where she was responsible for branding, advertising, marketing, public relations and website design. Previously, Ms. Porter was Director of Corporate Affairs and Communications for American Express Company, Inc., where she managed communications and promotions for American Express Consumer Card, Merchant Services, Advertising, Interactive Services and Worldwide Travel. Prior to joining American Express, Ms. Porter held critical roles in public relations and marketing communications in the travel and manufacturing industries.

About Applix, Inc.

Applix, Inc. (NASDAQ:APLX) is a leading global provider of customer analytics and business planning software that rapidly transforms information into knowledge, enabling companies worldwide to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Its flexible, scalable products - designed to adapt to companies' unique and competitive business processes - provide analysis, planning, measurement and response to changing customer requirements and business dynamics, all in real time. The pioneer of Demand Chain Management, Applix is one of the world's only single source providers of CRM, customer analytics and business planning. Headquartered in Westboro, Mass., Applix maintains offices in eight countries and has more than 4,000 customers worldwide. For more information on Applix, please visit http://www.applix.com.

Notes to Investors:

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's most recently filed Annual Report on Form 10-K for a list of factors as discussed under "Risk Factors". Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision that may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events. Accordingly, these forward-looking statements should not be relied upon as representing Applix's views as of any date subsequent to the date of this release.

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