California Closets Selects Salesnet as Enterprise Sales Management Solution; Leading Franchise Company Finds `Best of Both Worlds' Sales Tool

Business Wire, April 9, 2001

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--April 9, 2001

Salesnet, the leader in sales process management and automation, announced today that California Closets (www.Calclosets.com), a franchise system operated by The Franchise Company, has selected its technology as their in-house sales management solution and will be rolling out the system to their franchise network over the next six months. The Franchise Company is a subsidiary of FirstService Corporation (NASDAQ: FSRV).

Following a rigorous process, California Closets selected Salesnet to help them address one of their largest challenges to date: collecting real-time data from every sales appointment so that improvements can be made in the areas of Product Development, Product Distribution, Forecasting and Pre- and Post-Sale Marketing. Salesnet's superior reporting and process management capabilities will provide California Closets with the ability to monitor and track the progress of their field sales operations easily - all without overburdening their franchisees. The Salesnet system will allow the company to create and implement customized sales processes for their unique business. And the real-time nature of the Salesnet product provides California Closets with the ability to impact trouble spots, before major problems arise.

"We're very excited about the upcoming roll-out of Salesnet," said James Foley, Vice President of Operations, California Closets. "The real-time nature of this product allows for changes to be made in one place and appear seamlessly in front of all users - a tremendous advantage in the franchise environment. So with almost no IT investment, our franchisees will benefit from a state-of-the-art sales management tool that is customized to meet their unique selling requirements. And with the real-time reporting and process management capabilities of a system that is accessible from anywhere in the world, our Head Office is ensured that every lead is handled in a consistent fashion. It truly is a `best of both worlds' solution."

"In the franchise industry, California Closets is a name associated with innovative product design and creating solutions that work for their customers," said Michael J. Doyle, chairman and CEO of Salesnet. "We are proud that a company as focused on customization and customer satisfaction as California Closets has chosen Salesnet as their sales management solution. The ability to add value to their global franchise is an affirmation of the value of our service."

About California Closets

San Rafael-based California Closets is a unique company that designs and installs custom storage systems for home and office. With franchisees located throughout the U.S., Puerto Rico, Canada, Spain, Austria, Australia, U.K., New Zealand, Singapore, Brazil and Saudi Arabia, it is the largest company of its kind in the world. California Closets is known for innovative product design and its commitment to serving customers by listening to their needs and creating solutions that work specifically for their lifestyle. The company's trademarked slogan, "Simplify Your Life," exemplifies the benefits of organizing solutions that give consumers more of life's most valuable commodity - time.

About Salesnet

Based in Boston, Massachusetts, Salesnet delivers sales process management and automation to enterprises of all sizes. Salesnet's sales process experts drive a company's sales team toward success by benchmarking current sales processes, identifying inefficiencies and codifying best sales practices. These proven sales processes are then incorporated within Salesnet's ASP products and delivered to all members of a sales team. Salesnet has the only Internet-based application that offers sales professionals a proven and customized sales process, optimizing selling efforts and driving a more efficient sales cycle. In conjunction with its process manager technology, Salesnet also offers a marketing automation module that fosters continual top-of-mind awareness with current and potential customers. This combined suite of products and services has been shown to double, and even triple, the top and bottom lines of a company. Salesnet's customer base currently spans 50 countries, including the U.S., Mexico, Brazil, India, Hong Kong, Singapore and the United Kingdom.

A downloadable version of the new Salesnet logo is available at www.salesnet.com.