Framfab Brings Sony Walkman to the Net in Germany

Business Wire, August 1, 2001

Business Editors & High Tech Writers

STOCKHOLM, Sweden--(BUSINESS WIRE)--Aug. 1, 2001

Framfab has received its first assignment for Sony. The Internet consultancy has developed the new campaign site for Sony Walkman(tm) in Germany, and adds another strong brand to its client portfolio. Framfab's mission has been to create a concept and a design that gives the Walkman(tm) brand a new image that attracts the youth groups of today.

The site is aimed at Generation Y, fun-sports and extreme-sports enthusiasts between the ages of 15 and 25. Skateboarders, BMX riders and hip hop fans should identify with the design and content.

Visit the Walkman(tm) site at www.walkman.de

Framfab is a global Internet consultancy, and its business concept involves the supply of digital services based on Internet technology. Framfab has offices in Denmark, France, the United Kingdom, the Netherlands, Sweden and Germany. Many well-known global companies work with Framfab: 3M, AstraZeneca, AXA, Bosch, Electrolux, Orange, I K E A, le Groupe Pernod Ricard, Kellogg's, Packard-Bell, Nike Europe, SAAB, SAS, BT Ignite, Volvo Car Corporation and the Volvo Group. Framfab is listed on the Attract 40 list (ticker FTID) of the Stockholm Stock Exchange.

For more information, visit our website at http://www.framfab.com

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