YourMobile Networks Partners With Fanscape; Marks First Deal by Artist Management Firm to Promote Its Upcoming Album Releases With Wireless

Business Wire, August 23, 2001

Business/Entertainment Editors

SANTA MONICA, Calif.--(BUSINESS WIRE)--Aug. 23, 2001

YourMobile to Provide Wireless Media Production and Marketing

Services to Fanscape Clients Such as Weezer, Lit, Eve 6, Smash

Mouth, 311, Sheryl Crow, Jurassic 5, many others

YourMobile Networks, the leading global wireless multimedia platform provider, today announced that it has partnered with music marketing company Fanscape to produce, package, and deliver wireless media for Fanscape's roster of recording artist clients.

Fanscape clients will take advantage of YourMobile's marketing capabilities, which include international distribution of SMS messages, ringtones and phone graphics over all major wireless networks to any wireless-enabled device. The partnership marks the first U.S. deal for an artist management company to promote its client base worldwide via wireless media.

Bryan Biniak, chief operating officer, YourMobile Networks, said: "The multi-billion-dollar mobile media market has finally arrived in the U.S., with music fans as the driving force behind its rapid adoption. The wireless data services market will serve as a leading channel for labels to introduce an array of profitable products and services, and a more personal means for artists to communicate with their fans."

Fanscape chief executive officer, Larry Weintraub agreed, "Fanscape makes a direct connection between music artists and their fans. By partnering with YourMobile, we're extending that connection beyond the street and beyond the Internet."

Fanscape's deal with YourMobile includes the development of a host of wireless products and services, including wireless messaging to alert fans to the latest artist news, wireless fan clubs, and ringtones and graphic logos from favorite recording artists that fans can use to personalize their mobile devices.

YourMobile will feature Fanscape recording artists and free promotional ringtones from their songs on YourMobile sites worldwide. Fanscape wireless media will also be distributed through YourMobile's telecommunications partners worldwide, including Cingular in the United States, Fido in Canada and British Telecom in the United Kingdom, among others.

Fanscape was founded in 1998 to address an emerging music marketing niche, directly connecting artists to their fans by supporting a "one-to-one" relationship through fan base mailing lists, Internet-based grass roots marketing, artist Web site branding, targeted e-mail, on-line and off-line street team coordination, and sponsorship opportunities.

The management company represents leading artists and labels, including Lit and The Calling with RCA Records; Smash Mouth (Interscope Records); Sum 41 and American Hi-Fi with Island/Def-Jam; Jimmy Eat World (Dreamworks); Sheryl Crow (A&M/Interscope); Tori Amos (Atlantic Records); and others. Fanscape also represents music publishers including Aces & Eights, Rock City Recordings and Silverline Records.

Fanscape's partnership with YourMobile is a natural fit in using wireless for the promotion of recording artists because of the youth demographic's rapid adoption of the technology, and wireless's delivery of timely, relevant, targeted information to devices that are personalizable and closely held.

In addition to YourMobile.com sites, YourMobile wireless media is internationally distributed via its white label service partners, which include many of the world's leading wireless and media companies. In August 2001, YourMobile launched a ringtone campaign in the U.K. to promote Blink 182's newest album, "Take Off Your Pants and Jacket."

The free ringtone, limited to 5,000 downloads, ran out within 48 hours. YourMobile has also successfully launched promotional wireless campaigns for U2, the "Final Fantasy" film, MTV, Nintendo, Sega and Kellogg's to directly target fans and the youth market.

About Fanscape

Fanscape Inc. is a leading music marketing company that specializes in Fan Management. Fanscape globally provides the trusted and exclusive link between music fans and the artists they love through database management, fan clubs, street teams, concert ticketing and marketing services. For more information on Fanscape, contact Terry Dry at 323/851-3267, or visit www.fanscape.com.

About YourMobile Networks/Premium Wireless Services

YourMobile Networks Inc. is one of the world's most widely recognized mobile entertainment brands, offering entertainment content and highly targeted international and local marketing to consumers globally. YourMobile's content library is licensed for international wireless data distribution from more than 40 major and independent music publishers, rights societies and content studios.

As Premium Wireless Services (PWS), YourMobile Networks provides a turnkey solution for wireless entertainment content distribution to network operators, mobile device manufacturers and media companies worldwide. The company has headquarters in Santa Monica, Calif. with representatives in London, Paris, Sydney, Helsinki, Tel Aviv and Johannesburg. Details of the company are available at www.pws.ws.