Interpublic Group, Young & Rubicam and Saatchi & Saatchi CEOs/Managing Partners Headline Author List of New Book, Inside the Minds: Leading Advertisers, published by Aspatore Books

Business Wire, August 29, 2001

Business/Publishing and Advertising/Marketing Editors

BOSTON--(BUSINESS WIRE)--Aug. 29, 2001

Aspatore Books (www.Aspatore.com) today announced the release of the new book, Inside the Minds: Leading Advertisers - Industry Leaders Share Their Knowledge on the Future of Advertising, Marketing and Building Successful Brands (ISBN: 1-58762-054-5). The book features chapters written by the CEOs/VCs/Managing Partners of Interpublic Group, Ogilvy & Mather, Leo Burnett Worldwide, Grey Global Group, Saatchi & Saatchi, Young & Rubicam, FCB Worldwide, Valassis, Doner and Digitas. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics.

According to Jonathan R. Aspatore, publisher of the book, "We are extremely proud to have such a distinguished group of executives in this book. The advertising industry is poised for tremendous growth and undergoing significant changes and Inside the Minds: Leading Advertisers is an important book that will serve as an unprecedented resource for every executive, entrepreneur and marketing, advertising or public relations professional."

Other Inside The Minds books currently include Leading Marketers, Venture Capitalists, Chief Technology Officers, Leading Women, Leading Accountants, The Semiconductor Industry, and The New Health Care Industry. Over 30 new books on a variety of industries are due out over the next six months. For complete information on Inside the Minds, please visit www.InsideTheMinds.com or email jason@aspatore.com. All of the books can be purchased immediately from www.InsideTheMinds.com and are expected to be in bookstores nationwide this September. The book is being distributed to bookstores by Independent Publisher's Group.

About Aspatore Books

Aspatore Books (www.Aspatore.com) has become one of the leading business book publishers in record setting time by publishing an all-star cast of C-level (CEO, CTO, CFO, COO, CMO) leaders from over half the Fortune 100 companies and other leading executives. Aspatore Books publishes the Inside the Minds, Bigwig Briefs, ExecEnablers and Aspatore Business Review imprints in addition to other best selling non-fiction books. Aspatore Books is a privately held company based in Boston, Massachusetts. For more information, please contact Jason Edwards at Jason@aspatore.com.