ATI and Intel Support IEEE 1394 as Multimedia Connection Standard for PC Products

Business Wire, August 30, 2001

Business Editors

MARKHAN, Ontario--(BUSINESS WIRE)--Aug. 30, 2001

New ALL-IN-WONDER(R) RADEON(TM) 8500DV features 1394

ATI Technologies Inc. (NASDAQ:ATYT) (TSE:ATY), a world leader in the supply of graphics, video and multimedia solutions, and Intel Corporation today announced their support of the IEEE 1394 standard for multimedia device connection to the personal computer.

The 1394 standard, more popularly known as FireWire(R) and i.LINK(R), is growing in acceptance as the best method to connect peripheral devices, such as digital video camcorders, to PCs.

ATI's newly announced ALL-IN-WONDER(R) RADEON(TM) 8500DV, features 1394 to broaden the multimedia capabilities of the ALL-IN-WONDER family.

"ATI and Intel are raising the bar for PC Multimedia devices by making IEEE 1394 as the connection standard. Together with Intel, ATI is promoting 1394 as the best solution to connect high bandwidth devices to the PC," said Godfrey Cheng, Director of Marketing, Multimedia Products, ATI Technologies Inc. "ATI is committed to deliver innovative 1394 solutions as demonstrated by the ALL-IN-WONDER RADEON 8500DV and the DV WONDER(TM) add-in card."

"Intel has long been a proponent of IEEE 1394 as the way to bridge consumer PCs to the emerging class of digital consumer electronics devices, starting today with DV camcorders," said David Fair, Extended PC Technologies Initiative Manager, Intel Corp. "Intel is pleased that ATI is creating new ways to bring 1394 to the PC platform with its ALL-IN-WONDER RADEON 8500DV graphics and multimedia solution."

ALL-IN-WONDER RADEON 8500DV features the industry-leading powerful and innovative family of graphics technologies offering the ultimate in pure gaming power, 3D quality of the highest order and unparalleled price-performance. Available this Fall, ALL-IN-WONDER RADEON 8500DV uses one expansion slot to replace the functionality of several separate cards, including a high-end graphics and video board with DVI (Digital Video Interface), a TV tuner board, a DVD (digital versatile disc) board and a Video Output scan converter box. With a 1394 connector, ALL-IN-WONDER RADEON 8500DV provides industry-leading graphics together with the best multimedia features.

Now shipping in North America and Europe, DV WONDER, ATI's first 1394 offering, fits easily into any free PC desktop PCI (peripheral component interconnect) slot and offers high performance connection of 1394 peripherals to PCs. For example, DV WONDER enables digital video camcorder users to swiftly transfer and edit high quality digital video on their desktop computers.

Company background

Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia solutions for the personal computer and Mac platforms. The pioneer, innovator and market leader in the graphics industry, ATI provides cutting-edge technologies for the PC, workstation, set-top box, game console and other consumer appliances markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2001 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

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