Generating Revenue From Content Design, Production and Distribution to be Focus of Seybold San Francisco 2001, a Key3Media Event

Business Wire, August 6, 2001

Business Editors/High Tech Writers

Seybold San Francisco 2001

LOS ANGELES--(BUSINESS WIRE)--Aug. 6, 2001

Achieving the Right Mix of Print, Web and Dynamic Media

Key3Media Group, Inc. (NYSE:KME) today announced Seybold San Francisco 2001, one of the largest gathering of creative professionals and content producers. This much-anticipated event for publishing, graphic arts, marketing, entertainment and other communications experts world-wide, will focus on the challenges of cross-media publishing and how professionals create, manage and deliver content with impact across print, Web and digital media products. The week-long conference and exposition convenes at the Moscone Center, September 23-28, 2001.

"Seybold San Francisco has always focused on the publishing business models and work methods that lead to long-term success," said Gene Gable, president Seybold Seminars and Publications. "As companies continue to struggle with finding the right mix of Web, print, video and other media technologies, it's more important than ever for folks to get together and share their experiences and learn from each other. That's what Seybold is all about."

Seybold San Francisco's 2001 rich educational forum addresses the challenges today's fast-paced information world presents, including how content owners can protect their digital rights, how production departments can manage large amounts of data, and how quality control can be applied across a wide range of output media. These topics are addressed in a series of three main conferences in the areas of Web, print and cross-media publishing.

New to the educational program is the one-day Seybold Summit, which is designed to help professionals comprehend the future of information design, production, delivery and new tools to help them accomplish their goals and make money.

Supporting these areas of interest in their keynote addresses are the following industry leaders:

Mark Anderson, Founder Technology alliance partners, Strategic News Service

Dick Brass, vice president, technology development, Microsoft

Martin Brauns, president and CEO, Interwoven

Bruce Chizen, president and CEO, Adobe Systems, Inc.

Fred Ebrahimi, president and CEO, Quark, Inc.

Roger Fidler of Kent State University

Donald Van de Mark, cofounder and vice president programming, Myprimetime, Inc.

Dave Winer, Userland

Included in this line-up is a special Apple keynote given by Phil Schiller, Apple's vice president of worldwide marketing, who will be joined by chief executive officer, Steve Jobs, live via satellite from an undisclosed location.

Complementing the keynote and conferences are 49 in-depth tutorials and 14 Hot Technology Days covering subjects such as digital rights management, wireless publishing, content management, broadband media and on-demand printing. All of Seybold San Francisco 2001 education content is designed to give attendees an in-depth analysis of the processes, business issues and technology challenges facing today's communication professional.

"There is no question economic conditions are challenging this industry," said Gable, "but in the end there will always be commerce opportunities around the distribution of valuable information. That's what our audience does best, and that's why we are expecting one of our most interesting events ever."

For information on Seybold San Francisco 2001, please visit seyboldseminars.com. To register as an analyst/journalist, please visit http:// www.key3media.com/seyboldseminars/sf2001/media/registration.shtml or contact Dervla O'Reilly at dervla.oreilly@key3media.com. To interview a Seybold Seminars editor or executive, please contact Stacye Montez at stacye.montez@key3media.com.

About Seybold Seminars...

Seybold San Francisco 2001 is a Key3Media Group event. Seybold Seminars is the leading brand educating the publishing, graphic arts, Web, entertainment and general business industries on how to implement technology for effective and profitable content creation, management and delivery. With a 30-year history focused on top-notch education, in-depth technology discussion and marketplace analysis, Seybold Seminars has become the premier gathering place for buyers, sellers and strategists who share the common goal of effective and profitable communications across multiple media. Focusing on the common challenges of print, Web, video and other forms of media technology, Seybold Seminars highlights the latest in graphic arts production tools, design and information architecture strategies, digital rights and asset management, marketing personalization and on-demand publishing opportunities.

About Key3Media Group...

Key3Media Group, Inc., is the world's leading producer of information technology tradeshows and conferences, serving more than 6,000 exhibiting companies and 1.5 million attendees through 60 events in 18 countries. Key3Media's products range from the IT industry's largest exhibitions such as COMDEX and NetWorld Interop to highly focused events featuring renowned educational programs, custom seminars and specialized vendor marketing programs. For more information about Key3Media, visit www.key3media.com.