Swissair and Sabena August News Briefs; New Incentive Program To Mileage Offers

Business Wire, August 7, 2001

Business Editors

MELVILLE, N.Y.--(BUSINESS WIRE)--August 6, 2001

Swissair and Sabena launch a new incentive program this month along with individual carrier news about a new advertising campaign, special fares to Switzerland, a new Sabena Business Class lounge and more.

Click onto www.swissairsabenaairrewards.com

Managers across the U.S. can now motivate employees with an incentive program aimed to deliver customized programs to help managers save time and watch employee productivity and enthusiasm soar. This new ready-to-go program can be found by clicking onto www.swissairsabenaairrewards.com, a website designed by the two airline companies that together fly to more than 200 worldwide destinations from 10 U.S. gateways. Employees can earn travel certificates valid for travel any time, anywhere Swissair and Sabena fly without any restrictions. There is no enrollment fee for participation.

Sabena Unveils New Business Class Lounge at Brussels Airport

Business Class passengers can now enjoy Sabena's new Business Class lounge at Brussels Airport Terminal B offering complimentary internet work stations, laptop plug-ins with complimentary local telephone service, monitors with media programming and a pub.

Swissair's New Advertising Campaign

Swissair recently launched a new advertising campaign designed to emphasize renowned Swiss values such as hospitality, quality, efficiency, and precision. These values are visually communicated in a captivating campaign using white images.

BBC News Now On Board Swissair

Swissair is now airing BBC World News on all long-haul flights. BBC World News consists of news, business, sports and weather segments. The news broadcasts last an estimated 30 minutes.

The Focus Is On Switzerland With Sale Fare Offers

With more than 90 weekly flights from North America to Switzerland, Swissair is offering special online fares this year for purchase from August 6 through August 20 for travel October 1 through December 31. Savings of up to 20 percent can be found by clicking onto www.swissair.com. Fares depend on dates of travel, and start as low as $418 roundtrip (sample fare from Boston excluding taxes). Travel must originate from one of the following Swissair U.S. gateways: Atlanta, Boston, Chicago, Los Angeles, San Francisco, New York, Newark, and Washington, D.C. Seats are limited and certain restrictions may apply.

Sabena Appoints New Chief Operating Officer

Mark Dunkerley was recently appointed as Chief Operating Officer for Sabena based in Brussels. Mr. Dunkerley's background is steeped in the airline industry having held positions at Miami's International Airport, and other airlines. He will be responsible for managing Sabena's airline operations.

Receive Escalating Miles When Flying Swissair and Sabena

AAdvantage members flying Swissair or Sabena transatlantic September 15 through December 31 can receive escalating bonus miles for their first and second trips. Offer is valid with purchase of any eligible Economy Class ticket from Atlanta, Newark, JFK, Washington, D.C. and Montreal. Take one round trip between September 15 and December 31 and receive 5,000 bonus miles. Take two round trips during that same time and earn 15,000 bonus miles. For reservations, call Swissair at 1-800-221-4750 or Sabena at 1-800-955-2000. To qualify for this offer, AAdvantage members must register by calling 1-800-882-8880, press 1, then #*26 and enter Promotion Code SRSEP.

Swissair and Sabena are partners in the AAdvantage(R), Midwest Express Airlines, and US Airways Dividend Miles frequent flyer programs. American Airlines and AAdvantage are registered trademarks of American Airlines, Inc. American Airlines is not responsible for products and services offered by other participating companies.