Bluestreak Launches Ion Ad Server; New Technology is Cornerstone of Powerful Platform for Real-Time Optimization and Analysis of Online Marketing Campaigns

Business Wire, August 8, 2001

Business/Technology Editors

NEWPORT, R.I.--(BUSINESS WIRE)--Aug. 8, 2001

Bluestreak, the leading online marketing technology company, today introduced the Ion Ad Server(TM), a next generation ad management platform. The product debuts several "firsts" for the industry. Ion Server incorporates the only true real-time engine that optimizes automatically and delivers reports in a simple, unified format. Ion is also the only platform that delivers any type of IAB approved ad, from large format rich media to interstitials with video, as well as traditional banners.

"The introduction of this platform coincides with the industry clamor for a new way to measure success of online ads, Bluestreak has more experience than anyone in the area of `beyond-the-click measurements', and Ion is the result," said Annette Tonti, Bluestreak co-founder and CEO. "Ion Server gives marketers ultimate flexibility on the creative side, coupled with the ability to precisely measure business success: that's what this medium should be about".

Unlike other ad servers, Ion is capable of providing performance data in real time, with an extremely low rate of discrepancy. Users can slash campaign report generation and analysis times from days to minutes. The Ion Server is an enhanced version of the third party ad serving technology that has served as the cornerstone of Bluestreak's performance enhancing technology platform since 1999. It is being used to deliver the campaigns of numerous major advertisers, including AT&T, Fidelity, Intel, the US Armed Forces and Wells Fargo.

"We listened to the market and understand that agencies and marketers want to serve any format of ad without hassle, they want one integrated report and a simple interface that they can get answers from immediately, not in days", says Eric Picard, Director of Product Management at Bluestreak. "The industry is wasting a lot of time and money with old technologies for ad serving and reporting."

Ion Server Key Features

Bluestreak's Ion Server allows for the easy optimization, management and reporting of interactive content across all communications mediums, including Internet, wireless devices and interactive TV. Residing at the heart of the company's performance enhancing online marketing technology platform, Ion complements the company's most innovative technology offerings, including streaming video and audio ads that do not require plug-ins, artificial intelligence-based targeting and optimization, and templates to rapidly convert HTML, GIF and FLASH ads to interactive banners sporting advanced data collection capabilities. Ion provides real-time reporting on marketing campaign performance across all online media formats, from traditional GIF banners, to rich media, FLASH, streaming, and interstitial ads.

About Bluestreak

Bluestreak, a leading online marketing technology company, provides advertisers, Web publishers and agencies with the technology they need to create, manage and measure transactive ad content in real-time within any delivery environment. Bluestreak's mission is to provide marketers with technology; applications and services that dramatically lower customer acquisition cost and increase ROI for online marketing budgets. Based in Newport, RI, the privately held company was founded in March 1999, and has offices in New York and Boston.

Examples of Bluestreak solutions at work, as well as more information on the company, are located at http://www.bluestreak.com.