Business Services Industry
Trinity Springs' Product Now Available At Kroger and Fry's Markets; Over 600 Kroger Stores and Affiliates Nationwide Offer TRINITY in the Natural Foods Aisles
Business Wire, August 9, 2001
Business Editors
PARADISE, Idaho--(BUSINESS WIRE)--Aug. 9, 2001
Trinity Springs Ltd. today announced that TRINITY(R), a natural mineral dietary supplement that is 100% geothermal spring water, is now available in the natural foods sections of Kroger(R), Fry's(R) and Smith's supermarkets nationwide. The number of Kroger and affiliated stores with natural foods sections is growing: 600 Kroger Co. markets now offer TRINITY to health-conscious shoppers.
The sole ingredient in TRINITY is 100% natural geothermal spring water that is collected and bottled at the source in Paradise, Idaho. TRINITY is naturally pure -- completely free of any contaminants -- and, unlike chlorinated tap water or processed bottled water, TRINITY Natural Mineral Dietary Supplement is sold in its whole, `organic' state. TRINITY is certified as North America's only Naturliches Heilwasser, a natural health water. This elite European seal of approval recognizes spring sources of exceptional purity that are bottled with great care and contain beneficial minerals.
"Kroger has a strong nationwide presence, and we're delighted to be able to provide TRINITY to their customers," said Mark Johnson, CEO, Trinity Springs Ltd. "TRINITY is already experiencing great success in the natural foods marketplace -- it is the third best-selling brand in natural foods stores nationwide, and our 1.5-liter bottle is the best-selling package in its category in natural foods stores nationwide."
About Kroger Co.
Headquartered in Cincinnati, Ohio, Kroger is the nation's largest retail grocery chain. At the end of the first quarter, the Company operated 2,380 supermarkets and multi-department stores in 32 states under approximately two dozen banners, including Kroger, Fred Meyer, Ralphs, Smith's, King Soopers, Dillon, Fry's, City Market, Food 4 Less and Quality Food Centers. Kroger also operates 788 convenience stores, 407 fine jewelry stores and 41 food-processing plants.
About Trinity Springs Ltd.
Trinity Springs Ltd. is a privately held company headquartered in Ketchum, Idaho. Trinity bottles TRINITY, a natural mineral dietary supplement that is 100% geothermal spring water, at the source in Paradise, Idaho. TRINITY rises under natural pressure -- without drilling or pumping -- from the world's deepest known source, 2.2 miles underground. Testing proves that TRINITY is completely free of any contaminants, and it is sold in its whole, `organic' state.
TRINITY can be purchased in the natural foods sections of Kroger(R) supermarkets, Fry's(R) stores, Smith's stores, Whole Foods Market(R), the Wild Oats(R) family of markets, the dedicated natural foods sections of selected Safeway(R) stores, and independent natural foods stores nationwide. To learn more about Trinity Springs Ltd., visit www.trinitysprings.com.
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