Sane Solutions Releases NetTracker-R- Data Conduit for Vignette

Business Wire, Dec 10, 2001

Business/Technology Editors

Internet World Fall 2001

NEW YORK--(BUSINESS WIRE)--Dec. 10, 2001

-- Data conduit harvests content data from Vignette CURLs, loads data

directly into NetTracker Web analytics solution --

Sane Solutions, the award-winning provider of the NetTracker line of Web analytics software, today announced the availability of the NetTracker Data Conduit for Vignette, the leading provider of customer-driven Internet applications. The NetTracker Data Conduit for Vignette provides direct integration between the NetTracker eBusiness Edition and Vignette's content management platforms, giving customers the ability to extract the valuable customer insight contained within the customized content intuitively served by Vignette and load it directly into NetTracker's dynamic Web summaries for e-business intelligence that leads to increased profitability.

The NetTracker eBusiness Edition, Sane Solutions' most scalable Web analytics solution, is considered a best-of-breed stand-alone solution for analyzing online customer behavior for it's expertise in sessionizing Web site visitor data, tracking individual visitor clickstreams, analyzing dynamically generated content and tracking traffic development efforts such as ad campaigns and search engine placement. By analyzing Vignette-served content within NetTracker, online marketing professionals can gain insight regarding visitors' content preferences and online experiences to make product marketing mix decisions that incorporate online channel feedback, to make intuitive budget allocation decisions for Web initiatives, and to increase the ROI from their Web site by increasing popular, profitable content.

Vignette's content management platforms serve personalized content via custom URLs (CURLs) that contain rich information about the specific content that each online visitor is viewing. "While these CURLs can be somewhat cryptic and uninformative, and difficult for some log file analysis applications to accurately analyze, the NetTracker Data Conduit for Vignette overcomes these hurdles," said Frank Faubert, CTO of Sane Solutions, LLC. "The NetTracker Data Conduit for Vignette can replace Vignette CURLs in NetTracker summaries with clear descriptions of the content that users are viewing so that, for instance, familiar product names can be viewed instead of object IDs that would require translation."

The NetTracker Data Conduit for Vignette is available immediately, starting at $10,000, and includes on-site professional services including installation, configuration and training.

About Sane Solutions

Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more. The NetTracker product line consists of NetTracker Professional, $495 for single site analysis; NetTracker Enterprise, $995 for multi-site analysis; and the NetTracker eBusiness Edition, starting at $25,000, a more scalable solution for high-traffic sites.

NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Express, Applied Materials, Fairchild Semiconductor, Fidelity Investments, Goldman Sachs, Hotwire, Prodigy and more. Sane Solutions' strategic partners include Blue Martini, Business Objects, Cognos, Delano, MicroStrategy, Xchange, Oracle, Vignette, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance, IBM, Hewlett-Packard and more.

Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800-407-3570 or 401-295-4809; http://www.sane.com.