Korean Air Standardizes Global Web Infrastructure With Gauss Web Content Management Software

Business Wire, Dec 3, 2001

Business Editors & High-Tech Writers

IRVINE, Calif.--(BUSINESS WIRE)--Dec. 3, 2001

Gauss VIP Enterprise Helps Carrier Promote Global Brand Consistency,

Accelerate Regional Market Responsiveness

Gauss, a recognized market leader for Enterprise Content Management (ECM) software, today announced that Korean Air, one of the world's largest airlines, has selected Gauss' VIP Enterprise to standardize the carrier's global Web content infrastructure.

Using VIP Enterprise's Web content management module -- VIP ContentManager -- Korean Air will empower business users from three continents to increase responsiveness to regional market opportunities while promoting global brand consistency.

Korean Air is a global carrier, flying to 75 cities in 24 countries around the world. Like other global enterprises seeking to enhance customer services via the Internet, Korean Air faces the challenge of delivering a consistent corporate message across multiple markets, while staying attuned to local business opportunities, cultures, and languages.

Currently, Korean Air's Web sites are divided by region -- the Americas, Korea, and Japan -- each sharing common global content with some flexibility for local customization. Korean Air sought a content management solution for the ability to centralize control of the various sites' look and feel while enabling regional marketing staffs to use familiar editing tools -- and their own language -- to facilitate local input of marketing content.

"With VIP ContentManager, we feel more confident that regional marketing departments can execute their online promotions with a minimum of technical know-how," said Inkee Lee, vice president of Korean Air's Information Technology & Marketing Development Center (ITMDC).

Added Lee: "VIP ContentManager provides a 100% Java-based ECM platform which allows us to customize a solution that fits our own requirements. These requirements include a customized workflow, content filtering, and activity reporting."

In addition to the three Web sites (Americas, Korea, and Japan) currently undergoing integration with VIP ContentManager, Korean Air also has very ambitious plans to open up three more regional Web sites: Europe, Oceania, and Hong Kong.

About Gauss

Gauss is a recognized market leader of Enterprise Content Management (ECM) software. Gauss' software suite fully integrates ECM's primary point solutions -- Web content and document management, portal development, and business process workflow.

Gauss has more than 2,000 customers worldwide including BMW, DaimlerChrysler Aerospace, Korean Air, and USA Today. With strategic partners like BEA, IBM, Microsoft, Oracle, and Sun MicroSystems, Gauss supports enterprise-class e-business infrastructures.

The company has international headquarters in Irvine, and Hamburg, Germany. To learn more about Gauss' proven J2EE(TM)- and XML-based software, visit www.gaussvip.com.