AOL Time Warner's Bob Pittman, Viacom CBS' Les Moonves, National Enquirer's David Pecker and Other Top Execs Join Jupiter Analysts to Tackle the Future of Mainstream Media in A Digital World

Business Wire, Feb 1, 2001

Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 1, 2001

Jupiter Media Forum brings together media industry's old and new schools to address critical business-building and survival strategies

for a fast-converging digital landscape

CEOs and presidents representing Rainbow Media, Scripps, Wall

Street Journal Interactive, New York Times Digital, Vindigo, About,

Time Warner Books, among others

Jupiter Events, the leading provider of conferences for the global digital economy, will host the Jupiter Media Forum, with more than 100 media moguls, high-level executives and Jupiter analysts assembling to address mission-critical strategies for offline and online media properties to successfully leverage the Internet in the 21st century.

"With 340 million Internet users worldwide in 2000 and 806 million expected in 2005, the traditional- and new-media worlds need each other more than ever," said Gene DeRose, vice chairman, president and COO, Jupiter Media Metrix. "While the early players of the Internet have broken new ground, created new platforms and established an impressive global-online reach, the traditional media giants bring to the table extensive content, strong global brands and proven, long-standing business models. The Jupiter Media Forum will bring these respective groups together to address best practices and necessary strategies to succeed now and in the future."

Participants to Address the Most Important Issues Facing the Mainstream Media in the Digital Age:

-- Global Media Franchise Ubiquity - How will businesses exploit new
distribution channels, such as the Web and wireless platforms, to complement
existing channels and extend brands into new markets? How will traditional
media companies and newcomers navigate among the myriad opportunities during a
particularly volatile period in the global Internet economy?

-- Advertising as Programming - With the lines between advertising and
programming blurring, how can companies continue to drive advertising and
revenue both online and offline? Which companies are doing this most
effectively?

-- The Evolution of Broadband Programming - Without a clear advertising model
for streaming media, how are broadband programmers grappling with how to make
money off of Internet audio and video services? What needs to happen before
streaming becomes a viable business? What kinds of programming work? Which
companies are making it work?

-- Publishing - With the Internet driving niche markets and customized content
at unprecedented levels, what strategies must publishers adopt to meet these
new economies and consumer preferences? What technologies and models look most
promising? What content and formats will win over consumers?

The Jupiter Media Forum will take place Feb. 28 through March 2 in New York and will feature: Bob Pittman, president and COO, AOL Time Warner; Les Moonves, president and CEO, CBS Television Network; David Pecker, chairman, president and CEO of American Media and National Enquirer, Inc.; Josh Sapan, president and CEO, Rainbow Media; Kenneth W. Lowe, president and CEO, E.W. Scripps Company; Neil F. Budde, editor and publisher, Wall Street Journal Interactive; Martin Nisenholtz, CEO New York Times Digital; Jason Devitt, CEO, Vindigo; John Pleasants, CEO CitySearch; Rob Wiesenthal, executive vice president and chief strategy officer, Sony Broadband Entertainment; Scott Kurnit, founder, chairman and CEO, About, Inc.; Laurence Kirshbaum, CEO, Time Warner Books; Jack Romanos, president and COO, Simon and Schuster; Steve Brill, founder, chairman and CEO, Contentville, among others.

The Jupiter Media Forum, formerly the Jupiter Consumer Online Forum, also will feature an exhibition hall of numerous companies sharing their products and services. Media-partner sponsors include Forbes, Red Herring and Tornado-Insider.

To receive information on the Jupiter Media Forum, or other Jupiter forums, call 800-414-6740 (international callers dial 1-917-534-6424) or visit www.jup.com/events/form. Companies interested in sponsorship and exhibitor opportunities should contact Conference Sales at 1-917-534-6224, or via e-mail at conferencesales@jup.com. Journalists inquiring about press credentials should visit www.jup.com for press-pass applications.

About Jupiter Research

Jupiter Research, a Jupiter Media Metrix company (Nasdaq: JMXI - news), is the worldwide authority on Internet commerce, providing strategic analysis and insight to give businesses a competitive advantage in the complex and rapidly changing Internet economy. Jupiter Research provides its business-to-business and business-to-consumer clients with comprehensive views of industry trends, accurate forecasts and today's best practices, all backed by proprietary and industry standard data. Jupiter Research services cover broad business issues and industry and region-specific topics, providing written analysis, supportive data and access to expert analysts. Visit us at www.jup.com for more information.

About Jupiter Media Metrix