Chico's FAS, Inc. Announces Testing of TV Ads And Fourth Quarter Results Conference Call

Business Wire, Feb 16, 2001

Business Editors

FORT MYERS, Fla.--(BUSINESS WIRE)--Feb. 16, 2001

Chico's FAS, Inc. (Nasdaq: CHCS) today announced it will begin testing of TV ads on February 27th in six markets, for a two week period. Also, it will be conducting a conference call to discuss and answer questions about its fourth quarter results which are scheduled to be released on Wednesday, March 7, 2001 pre-market open.

At Chico's first Analyst Open House yesterday, Jim Frain, Vice President Marketing said, "We are going to run our test ads during Good Morning America, Oprah, Martha Stewart and The Today Show in Los Angeles, Chicago, New York, Washington D.C., Tampa, FL and Ft. Myers - Naples, FL. We expect to run 300 spots during this two-week test period. If it is successful we could expand the TV ads again in May and in the Fall of 2001."

The conference call, which will be hosted by Charles Kleman, Chico's chief financial officer, will start at 11:00 a.m. Eastern Time on March 7, 2001. Investors interested in participating in the call are asked to call (312) 470-0008 by 10:55 a.m. and use the passcode HQ. Those interested in listening to the call on the web can do so at: http://www.tirc.com/invest/chicos/index.htm

A replay of the call will be available through March 20, 2001 by dialing (402) 220-9750, or it can be heard via the web at: http://www.tirc.com/invest/chicos/index.htm

Chico's sells exclusively designed, private-label women's casual clothing and related accessories. The Company operates a chain of 250 stores in 39 states and the District of Columbia. The Company owns 239 stores, franchisees own 11.

   For more detailed information, please call 877/424-4267 to listen
   to Chico's monthly sales information and investor relations line

           A copy of a slide show addressing Chico's recent
    financial results and current plans for expansion is available
    on the Chico's website at http://www.chicos.com in the investor
                           relations section

    For additional information on Chico's FAS, Inc. free of charge
                    via the Internet, please go to
                http://tirc.com/invest/chicos/index.htm