Danni Ashe, the World's Most Downloaded Woman, Breaks the Billion Download Barrier; Ashe More Popular Online Than Britney Spears, Martha Stewart and Cindy Margolis

Business Wire, Feb 20, 2001

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LOS ANGELES--(ENTERTAINMENT WIRE)--Feb. 20, 2001

Danni Ashe, Guinness World Records' "Most Downloaded Woman," has broken the billion-download barrier, it was announced today. Details of the billion downloads official accounting can be found at www.BillionDownloadWoman.com.

"One billion is a mind-boggling number. I can hardly believe it!" said Ashe. If every downloaded image were printed on standard letter size paper and laid end-to-end, they'd stretch seven times around the world.

While racking up record-breaking downloads, Ashe also continues to reign as the Web's most popular woman. Danni.com still holds the Alexa Research title for "Top Website Run by and Featuring a Woman." With 59 million page views in January, Danni remains nearly twice as popular as Martha Stewart, nearly three times more popular than Oprah Winfrey, three times more popular than Britney Spears and 15 times more popular than Cindy Margolis.

Capitalizing on Danni.com's success and rapidly evolving worldwide brand, Ashe has plans to move into other areas this year. Next up for Danni are:

-- Pay Per View Special, May 26

-- DVD/Video Series, launching Q2

-- Launch of Japanese language Website Q3

-- Speaking engagements in Europe and China

-- Development of an online superstore

About Danni Ashe

Ashe is one of the pre-eminent female Internet CEOs and has been featured on the front page and covers of such American media institutions as The Wall Street Journal, USA Today, The Industry Standard and eCompany Now, as well as in the pages of Time, U.S. News and World Report, Yahoo! Internet Life, numerous other newspapers and magazines on television and radio.

Ashe has testified before congressional committees regarding Internet issues and spoken worldwide on streaming technology, marketing and convergence.

Danni.com is a soft adult content entertainment site, is owned and operated by Danni Ashe. Created by Ashe herself in 1995 with $8,000 worth of computer equipment and a crash study in the HTML Manual of Style, the site and its creator have been the focus of numerous articles focusing on the fact that she and the popularity of her site provide one of the few Web-based business models for consistent growth and profitability.

About Alexa Research

Alexa Research is a company that studies trends in behavior and content on the World Wide Web, based upon the aggregated usage trails of 500,000 unique monthly users of the Alexa toolbar service, representing a wide range of occupations, ages and incomes.

Approximately one-third of the users use their computers at work; two-thirds from home. More than 40 percent of the Alexa users reside outside the United States, making Alexa usage results truly global in representation. It has the largest international and work panels of any measurement company.